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Don't Manage Your Prospects: It Will Drown Your Business

Aug 17, 2007
I remember feeling quite guilty... Almost depressed for some of the people's lack of success on my team. If you are a network or internet marketer you can relate to the frustration of not being able to find prospects that succeed and stay in your business opportunity long-term.

You probably feel that no matter how hard you try to help prospects start their business, If they're not making a living in 12months...they're over it.

You continue to try various ways to encourage them, however, duplicating yourself just doesn't seem to happen. Why? Every network marketer with at least 50 reps will start to wrestle with this question at some point.

When this happened to me I started spending the vast majority of my time developing new websites, new systems, and new tools in order to help them achieve the success they said they so badly wanted. I basically stopped sponsoring all together and got into the dreaded "management mode," where 90% of my time was spent on training and tool development.

But the funny part, is that nothing ever changed. It didn't matter what I did for them. It didn't matter how bad I wanted "success" for them. The people who were getting results, continued to do so, while those who were treading water, kept treading.

Understand this right now: The only thing you can do that will truly help your business and your team members is to lead by example. Just do the things that you need to personally do on a daily basis to build your business - Advertising, prospecting, follow-up, and new rep orientation.

One training call per week for new reps, tops... Spend more of your time one-on-one with your producers, and that's it.

Just as it is a sorting game to find new reps, it is a sorting game to find reps that will work and achieve once they join. The sad truth is that 90% of those who start a networking business aren't really serious about becoming self-employed. They are just looking to "buy some hope," so they can quiet the voices of discontent in their heads.

Soon enough, they'll find an excuse as to why "it didn't work for them," and quit. And there's nothing you can do about it. So:
* Don't spend your time and energy worrying about it.
* Do not cater to their weakness.
* Do not change your tools if they are working for you.
* Do not change your website if it is working for you.
* Do not change your system if it is working for you -just because it doesn't work for others. It never will work for them, and that is their issue, not yours.

Build YOUR business. Lead by example, and the right one's (the few), will follow you. Put your blinders on to everything and everyone else. I tolerate zero negativity in my life now. Someone sends an unfriendly email... Adios. They're off my list and out of my life.

I was at a convention once and I asked a whale of a network marketer what I needed to do because my down-line had gotten stagnant(I had basically stopped recruiting). "Find new blood" was his answer, and he was right. You're not here to save people.

You're here to give them an opportunity to save themselves. Most won't. And only they can ever change that.

As a business owner, it's much smarter to find "doers" and leaders than it is to turn people into them (which is basically impossible without their personal conviction to do so).

It is also very important that you leverage large numbers in your business building efforts, because you won't even notice the whiners, complainers, and quitters when you're dealing with thousands of people. The best way to do that is to start advertising, then build and maintain a list that you drip on over time. Each new contact will bring new, interested prospects and reps to the table.
About the Author
From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com
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