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Business Building Realtor Resources

Aug 18, 2007
Simple strategies can yield outstanding results. Take when I was first licensed, for example.

The last thing I wanted to do was cold call for leads, but my broker suggested it, actually you need to make that expected it.

It was awful and I hated every minute of it. I guess people didn't appreciate me calling while they were eating dinner, putting the kids down for the night and just relaxing after a stressful day at work.

But what the heck - my broker told me to call, so I called. I never did understand why so many of them were bothered by my calls.

Of course I'm kidding, sort of, as I knew exactly why they were short, abrupt and downright rude at times.

Next up on my list of favorite things that I hated most about real estate marketing was "floor duty." I don't know how it is in your office but in mine hours seemed to stretch into days.

And while I didn't exactly dislike my floor times, I can't say that they were productive. I never got a lot of calls, and had even fewer walk-ins.

But I did it because my broker told me to do it.

But after having discovered what I didn't like about real estate marketing, I had to figure out pretty quick what I did like - and how to make money doing it. So, I went on a search for realtor resources that I could enjoy doing.

Real Estate Marketing Tools
Pretty soon I was up to my eyeballs reading about different strategies and business building strategies; like expired listings, online real estate marketing, lead capturing realtor websites, drip email campaigns and other profit generating tips, tools, strategies and resources to build my business.

Yes, I was building a business - my business of one - and you are, too. If you're working on commission sales and don't get paid until you sell something you too are in business for yourself.

Realtor Websites
One resource worth profiling is lead generating web sites. Once built a website will promote you 24/7, 365 days a year, and for an endless number of years into the future. And when optimized with good content they can be a replenishing source of leads.

Some internet posts suggest that when the housing market is down the value of realtor web sites goes up, as more and more people look to the internet for information to help with their buying and selling needs. Consequently, good content becomes increasingly important.

Summation
In closing, the best realtor marketing ideas to implement are those that you can get and stay excited about. After all, who likes doing things just because somebody tells you to do them, or because they say so?
About the Author
Click Farming Expired Listings to learn how to average 1 or more listings a week and Real Estate Marketing Talk for more lead generating ideas.
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