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Does Network Marketing Work?

Aug 18, 2007
When most people hear the term "network marketing," they look for a quick way to escape. For too many years, family members and friends have been bombarded by other family members and friends to join them on the great Amway ride to wealth and happiness.

Did the ones trying to recruit end up successful and find their wealth? Most likely they didn't. They had the desire to succeed, but they went about it the wrong way, driving people away from their products rather than pulling them in. A great marketing plan can be the difference between success and failure.

Does network marketing work? Yes, and there are many great marketing techniques you can use to help achieve success.

The first tip -- and the one most people get wrong -- is to assume that everyone will want what you have to sell, which is not true. Thinking this way will waste a lot of time and effort while you try to sell to uninterested people. Think of who your target customers are, and focus your marketing efforts on them.

When trying to build your own MLM downline, don't waste your time on people who sign up but have no motivation or drive to succeed. Focus your attention on the people in your downline who are willing to work and forget the others.

When you receive leads, follow up with them. The majority of people will not buy something the first time they see it. You will encounter impulse buyers, but most often they will need to see it a few times before they decide whether or not it is what they want. Have an auto-responder set up and monthly newsletters, which makes following up a lot easier for you.

Make sure you are keeping up with the times. You need to know what marketing methods work and which ones don't. If you don't enjoy getting calls from telemarketers or having salespeople show up at your door, chances are other people don't either. Research current marketing methods like social book-marking and article marketing and use them.

Like your product. How can you successfully sell a product or business if you yourself don't like it? It is almost impossible and not fair to you. With so many network marketing opportunities available there is no reason you have to be stuck trying to sell products you don't like and don't use.

Ride Internet trends. Blogging has taken on a life of its own online so why not take advantage of it? If you don't have the time or resources to do the blogging yourself, hire someone to do it for you. Blogging will help get your name and business seen. By posting your url each time you blog you are creating back-links to your website, enhancing your Web presence.

Don't be a stranger. Start participating in discussion forums. Find forums that relate to your business. Offer advice, answer questions and post articles.

You will be seen as an expert in your field and as someone who is willing to help. Create a signature that includes your website address, which gives others a way to check out your website.

Your goal as a network marketer is to attract people to your site. It may take a few times before they join but if they only come once chances are you have lost them as a down line prospect.

Create and publish a monthly newsletter that reminds potential clients of your products and any important upcoming events. Eliminate any pushy sales tactics or sales hype with this letter. If you keep the information useful, you will keep them interested.

Being pushy will do just that, push them away, something you want to avoid. On average it takes a website visitor seven visits before they sign up or buy anything. Without a reminder do you think they would visit your website seven times?

Another powerful marketing strategy and a great way to help build your own MLM is to write a press release. A press release gives you the opportunity to provide your story to others. When writing your press release include the who, what, where, when, why and how of your business.

A well-written press release has the capability of creating interest across the internet for a long time. This is one of the most powerful marketing tools you can utilize.

So next time you wonder: Does network marketing work? You will know the answer is yes. Be persistent, have the drive and desire to succeed and use the right marketing techniques, and you may find yourself exactly where you want to be, at the top.
About the Author
From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com
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