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Internet Marketing Strategies: How Your Customers Can Work To Bring You Profit

Aug 17, 2007
The key to successfully making money online is taking action. You can read ebooks and attend teleseminars forever and never make a dime. Not until you put what you've learned into action.

Be smart about Internet marketing. Here's a few tips you can take a leaf out form:

- Don't try to be all things to all people. When it comes to defining your target market, the more specific you are, the better. One of the biggest mistakes is trying to please everyone. In the end it's an impossible task - and all you end up doing is not truly pleasing anyone. So choose a very targeted audience and work on offering them EXACTLY what they want. You can always branch out later to other customers with similar interests.

- Know who your competitors are and what they're doing. Every business has competitors. Although they may not be immediately obvious to you, they are there. Let's say for example that you sell a brand new type of drink that is unlike anything else currently available.

Although no one else is providing the exact same thing, you competitors include all of the other companies that make drinks including soft drinks, flavored waters, juices... you get the idea. Knowing what all of your competitors are up to is one of the best ways to stay ahead of them.

- Educate your customers instead of always trying to sell them. A hard sell approach does not work in many industries - especially outside of the Internet Marketing niche. So instead of always trying to sell your prospects, work on educating them about what you sell and why they need it. If you help them to see that what you offer would add value to their life or alleviate a pain they have then they'll naturally draw the conclusion that they need to buy what you are selling.

- Train your prospects to consume. There is a fine line between giving away enough information that you grab the attention of your potential customers - and giving away so much that they expect to get everything for free. It's important that you train your prospects to buy from you early on in your relationship with them. Start the process by selling low priced items - such as $7 reports or $10 audio recordings - and then encourage them to progressively spend more. Giving away everything except your most expensive items will only continue to bring freebie seekers to your business and will severely hurt your bottom line.

- Collect testimonials as you go. Testimonials are a very powerful tool for building your credibility. Whenever someone sends you an email with nice comments on your newsletter, blog, product, etc. be sure to ask them for their permission to use it. These can be a great addition to your web site, marketing materials and even press releases. When others see that you have satisfied customers they'll be more likely to follow their lead and trust you enough to make a purchase.

Don't be fooled into thinking there is one secret to online success. The truth is that there are as many different ways to be successful in Internet Marketing as there are marketers themselves.

We hope these tips have given you something to think about as you create your own success story.
About the Author
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
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