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Five Useful Tips To Help Improve Your Site's Conversion Rate

Aug 18, 2007
You hear a lot of buzz in the Internet marketing community about traffic. As if driving enough traffic to your site will guarantee your success. Over time, this may be true. But smart marketers are always looking for the best way to make more money while doing less work. And driving traffic is a lot of work!Instead work on your conversion rate. That is, the number of browsers you convert into buyers.

Get started today with these helpful suggestions:

1) Be careful including "coupon" or "discount code" boxes on your order page. Prospects getting ready to place an order will assume they can get a discount if they find out how to get one of your coupons or discount codes. Once they leave your site thinking they'll "search later for how to get a discount" you've most likely lost them for good. If you offer discounts to certain customers create a separate order form for them.

2) Don't forget "if it ain't broke, don't fix it." In other words, if you track your site and it's generating a decent conversion rate, don't do a huge overhaul. Instead focus on testing individual site components to steadily increase your conversion rate.

3) If you're selling the same products and services as others, find a way to stand out from the crowd. For example if you're selling an ebook as an affiliate, make sure people order from you by being different than the other affiliates selling the same ebook. Do this by creating your own sales materials, writing an honest review (including mentioning the negatives), bundling in a related product or service or even providing an extra bonus to really make your offer unique.

4) The more specific the information that you give, the more potential customers will believe what you say. For example, instead of saying your solution improves conversion rates by 80% be more specific and say 82.1%. People are naturally skeptical of generalities so don't be afraid to give them the specifics.

5) Help customers make a decision. If you do include multiple products on the same site, help visitors make a decision to buy by indicating which one is the most popular. Do this by putting a "Most Popular" or "Most Downloaded" graphic beside the product description. Or, use logical product groupings so they can easily choose the category that they're interested in and not be sidetracked by options that are irrelevant to them.

Hopefully these tips have given you some clear actions you can take to improve your site's conversion rate. The key is to always be working on it and over time you're guaranteed to see great progress.
About the Author
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
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