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Website Conversion Strategies: 7 Tricks To Greater Profit

Aug 18, 2007
One of the biggest myths online is that it's acceptable to have a conversion rate of 1% or 2%.

Although this is the average, it IS possible to far exceed this. So if you're sitting comfortably thinking you're doing as well as you can. Think again!Many sites have double-digit conversion rates. Although it takes work to initially get to that point,
you'll reap the rewards for a long time to come.

These great tips will help you get started:

- Include a "call to action" on every page. A call to action is the term used to describe the instructions you give readers of your sales letter. Examples are "Buy Now", "Subscribe to Our Newsletter" and "Join Today". Many sites that have low conversion rates are simply lacking these explicit instructions that tell visitors what to do next. To make your call to action even more effective include a reason for taking the action. Instead of "Buy Now" try "Buy Now and Save $20". The key to a powerful call to action is to use lots of action words (verbs).

- Aggravate the problems your potential customers are having. Potential customers don't usually avoid buying something because they can't afford it. More likely, they avoid buying because they would rather spend their money on something else. As a marketer, your job is to make your

products and services a priority for your potential customers. What problem do they have that you can solve? Help them to see how they will feel when what you're selling eliminates that problem for them. Make it irresistible and they'll want to spend money their money with you.

- Present the price in a way that it looks like a deal prospects can't refuse. One way to make a price look less is to break it down into its lowest time increment. For example, "All of this is yours for only $0.90 cents per day" (for a product or service priced at $27 a month).

You can also compare your price to something else that people know about. For example, "You can be a member of our site for the price of a lunch out every month". Or, tell people what they'll have to spend if they DON'T buy from you. For example, "Buy today and avoid spending $1,500 this year for..."

- Make sure the landing pages for your ads are relevant. Far too often marketers create excellent ads that inspire people to take action - but when they click through to the website they land on the Home Page. There's no correlation between the ad they were just reading and the information they're now looking at.

The result is usually that people leave - rather than hunting around the site. Don't make this mistake. Take the time to create landing pages for every ad you run that continues the conversation you were having with your prospects in the ad.

- Don't go overboard with technology. Many webmasters make the mistake of adding lots of flashy elements that are unnecessary and distracting. Java or Shockwave applets, scrolling banners, audio and rotating images are all annoying to most visitors since they make the page load slowly and can even cause some browsers to crash.

Even Javascript can sometimes be a problem since there are still browsers that don't support it and many users choose to disable it. If you are using Javascript for a specific, useful feature, be sure it's used in a way that your site still works without it. Another website blunder to avoid is flash introduction pages. A survey conducted by Marketing Sherpa found that "more than 80% of consumers hate Flash introduction pages and that they will leave sites that incorporate such useless features".

- Include the number 7. Studies show that people respond to the number seven. Maybe it's because it's a lucky number in Western culture. Use this to your advantage by including "7" in your price, writing articles about "7 Tips to..." or creating a 7-part e-course. If you sell predominantly to non-western countries be sure to learn more about what numbers are significant to them.

- Use a two-step approach in your advertising. Simply making your offer and trying to sell someone directly from an ad is extremely difficult. Instead use the two-step sales approach which involves getting potential customers to make a small commitment - such as visiting your website or requesting your e-course - before you try and sell them.

They'll be more likely to take the small step (especially if it's free), which will open the door for you to build a relationship with them and eventually make the sale.

Hopefully some of these tips have given you ideas for improving your own conversion rate. All you really need to do now is to get started! As Walt Disney once said, "The way to get started is to quit talking and begin doing."
About the Author
Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
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