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Top 5 Product Launching Tips

Aug 19, 2007
Launching a new product can be both an exciting and a stressful time, especially after you've spent countless hours preparing to introduce your product to the public. But, rest assured, there are numerous ways to ensure that your product launch runs smoothly and successfully.

Know your target market.

One of the first things you must do, before you even begin developing your product, is to identify your target market. To identify your target market, ask yourself the following questions:

1. In what age range does my target market fall?

2. What are my target market's needs?

3. What level of education does my target market generally have?

4. What is my target market's typical income level?

5. Is my product for all genders or only a specific gender?

Knowing your target market will allow you to tailor your product to their wants and needs. Additionally, you will be able to promote your product more effectively when you know what your target market expects from you.

Choose an effective launch date.

Some days are just better for product launches than others. For example, launching on a Monday morning may not get you as many sales as launching on a Friday or Saturday. Consider your target market when you choose your launch date.

Create an irresistible offer.

The first step to creating an irresistible offer is to identify how your product will benefit your target market. Once you know how your product is going to benefit your target market, you can develop an offer that will make it impossible for your target market not to purchase your product.

Announce your product launch.

One of the best ways to announce a product launch is to send an email to those people on your list. Craft an enticing email that will excite readers about your upcoming launch.

Create pre-launch and post-launch buzz.

You should begin promoting your product in the weeks leading to the product launch, but you must continue to advertise your product once it has already launched. There are dozens of simple (and free) ways you can promote your product, including.

1. Write a press release and submit it to online press release Web sites and to local media.

2. Write articles and submit them to article directories. Article marketing is a popular way of attracting buzz and of helping solidify you as an expert in your niche.

3. Start a blog and write entries about the benefits of your product.

4. Join message boards and post relevant information while promoting your product in your signature line, if allowed.

Regardless of the way you decide to promote your product, make sure you invest the time to create buzz around your product launch. And, keep advertising your product after your launch.
About the Author
Tim Godfrey is the founder of the exclusive internet marketing tips resource, OnlineBusinessRevenue.com. Find out more about our recommended product launching guide and vastly increase your chances of success.
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