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Making Money With Adwords

Aug 19, 2007
Search engine placement is extremely important to driving traffic to your Web site. Fortunately, there are plenty of methods of increasing your ranking in the search engines: From using article marketing to ensuring your Web content is rich in relevant keywords.

Even if your niche is jam packed with competition, however, you can still ensure your prospective customers see you on the first page of Google, arguably the most popular internet search engine. Google Adwords are a popular and an effective means of drawing a targeted market to a Web site.

But, before you start bidding on keywords, you must know exactly how to set up your campaigns correctly to increase the chances of making money with adwords.

Choose the right keywords.
A keyword or keyword phrase is a common search term or phrase that is used by your targeted market. For example, if you have a Web site on dog training, you might bid on the keyword "dog training." Use a keyword tool to help you determine what keywords are most popular and which you'll likely want to use in your Google Adword ads.

Write your ads first.
Rather than signing up for Google Adwords and writing your ads on the fly, carve some time to sit down and really think about what you want your ads to accomplish. Write yours ads first then log into your Google Adwords' account.

Don't spend too much per click.
It's easy to get carried away when bidding on keywords. Make sure you set a budget for how much you want to spend each week, and stick to it.

Don't bid too high or two low.
Rather than bidding the highest or lowest price, bid somewhere in the middle. You don't have to be on the top spot. In fact, you just want to ensure your ad is on the first page of the search results.

Make your ads stand out.
Every marketer who is successfully making money with adwords has this down to a tee. You need to find a creative way to make your ads stand out from the competition. Google does not allow ads to be in all capital letters. Some marketers advise capitalizing only the first letter of each word as a way of making your ad stand out.

Stake out the competition.
As a matter of course, you should always know your competition and what they're doing to drive prospective customers to their Web sites.

List your price.
Include your product or service price in your ad. That way, prospective customers can determine whether clicking on your ad, and being directed to your Web site, is worth their time. This will also increase your conversions.

Target your ads geographically.
Unless your product or service can be used by a worldwide audience, you may want to target your ads to a geographical section. For example, if you're selling tickets to Broadway shows, you may want to target the entire U.S, or you may want to target only New York.

Always end with a call to action.
The goal of your Google ads is to drive traffic to your Web site. You have limited space per ad, but ensure your ad ends with a call to action.

Test your ads.
Don't just run one ad. Rather, run several to determine which ad is most effective. Once you've determined which ad is most effective, you may want to run it against several other new ads to determine which are pulling in the most customers. You should always work on fine tuning your ads.

If you follow these simple tips, the chances of you making money with adwords will be greatly increased!
About the Author
Tim Godfrey is the founder of the exclusive internet marketing tips resource, OnlineBusinessRevenue.com. Find out more about our recommended guide for making money with adwords and start creating profitable campaigns in quick and easy steps.
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