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How to Use Ezine Advertising to Your Advantage

Aug 19, 2007
Ezine advertising is one of the most targeted forms of Internet advertising available. When you place an ad in an ezine, the readers who see it already have an interest in your product. For example, readers who subscribe to an ezine on pet care will have a strong interest in pet care products and services. Unlike spamming and unsolicited emails, ezine advertising is considered to be an acceptable form of contacting others on the net.

If you do not currently offer an ezine to your site visitors, you may want consider doing so. Ezines are relatively simple to create and provide a low cost option for advertising. An ezine can contain information about your products and services, along with general news and information about the industry that you work in. Business owners who operate an ezine can easily incorporate ezine advertising into their own publication.

The majority of ezines are weekly, biweekly, monthly, or quarterly. Whatever publication frequency you decide on, it is important to stick with it and be consistent. As time passes, your readers will come to expect the ezine in their inbox at a certain time or on a certain date. As publisher of the ezine, it is your job to make sure that the ezine is delivered.

If ezine publication isn't for you, don't fret. You can still use ezine advertising to your advantage. All you need to do is locate an ezine that relates to the products and services offered on your website. Contact the publisher of the ezine and inquire about ezine advertising. You can either negotiate to pay for the ad outright or you can inquire about an advertising trade.

If you are having a hard time finding an acceptable ezine, type 'ezine advertising' into a search engine to see what comes up. There are now many websites dedicated to publishing ezine directories. Most of these directories only include ezines that sell advertising space. This makes finding the right ezine and the right advertising opportunity quick and easy.

Here are the most common types of ezine ads and the typical cost.

Classified Ads. These ads are often small and inexpensive. A classified ad normally consists of three to five lines and will often be placed with other classified ads. This type of ezine advertising can be purchased for $10.00 or less, depending upon the circulation of the ezine.

Sponsor Ads. Though these ads are a bit more expensive, $20.00 on average, they typically provide more prominent placement. Sponsor ads are often included at the top of the ezine and will be the first bit of text the reader sees when opening the email.

Solo Ads. This type of ezine advertising can be the most effective and the most expensive. Solo ads are not usually part of the ezine itself. Instead, these ads are sent in a separate email to everyone who is on the ezine mailing list. The benefit to this type of ad is the amount of detail that can be included. Solo ads can be as long as 700 words and can include graphics of your choice. But, the advantage will cost you. Solo ads can cost anywhere from $40 to several thousands of dollars.

No matter which type of ad you choose, you will find that ezine advertising can promote your business and boost your sales. It is one of the most effective and cost efficient forms of Internet advertising available today. If you've never looked into ezine advertising before, try it once or twice. You may be very happy with the results.
About the Author
Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
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