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How to Stage a Viral Marketing Campaign That Works

Aug 19, 2007
There are all sorts of ways to initiate a viral marketing campaign that brings targeted traffic straight to you, but one of the best is through the use of free ebooks.

A viral marketing ebook is something that can be distributed to numerous people with relative ease. With each new person that receives one of your free ebooks, you gain an opportunity to make a profit from your products and services or from an affiliate's products or services.

There are three major components that are necessary to creating a viral marketing campaign that works:

Wide Distribution
There are many ebook writers who charge for their creation. It's common practice. But the fact is, charging for ebooks is not the best way to achieve wide distribution. People love items that are free or discounted. By offering free ebooks, you ensure a wide distribution for your campaign. If you allow the books to be redistributed or rebranded, you practically guarantee more targeted traffic, and in turn, more profit for you.

Quality Content
The quality of your free ebooks is important. Readers aren't impressed with spelling and grammar errors. In fact, such problems may cause the reader to stop reading altogether, or worse, create distrust in the products and services that are mentioned. If the ebook isn't professional, your targeted traffic won't take you seriously.

In addition to avoiding content errors, you will also want to make sure that any affiliate links that are featured within the free ebooks are somehow relevant to the content and title of the ebooks. For example, you don't want to be discussing a subject like dog walking and then thrown in a random link for a domain registration services. It is much better to weave the affiliate link into your writing so that its appearance seems natural. Readers will respond to this much faster than they would to a high pressured and sloppy sales technique.

Maximum Return
If you want to make sure that you get the maximum return possible on your viral marketing campaign, you will need to get the rebranding balance just right in your free ebooks. The best way to do this is by making sure that the links are for your own products or for products that you have resale rights to. You can also use links that are for 2-tier affiliate programs, ensuring that you collect the second tier commission when a rebrander makes a sale.

When done properly, using a viral marketing campaign that centers around free ebooks can bring you the targeted traffic you need. You will make profit time and time again, with very little effort on your part.
About the Author
Cliff Posey, owner of CRP Marketing, owns and operates http://webbusinesstoolsonline.com. Cliff Posey has also operated several other successful web businesses including Love Song Cards and Radio Career Consultants. The content in this article was developed from his experience in these businesses.
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