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How to Start a Business through Ecommerce

Aug 21, 2007
Starting business through ecommerce is an excellent way to provide you with additional income when marketing nutritional supplements or wellness products. With the increasing popularity in today's world for online shopping, you can reap the benefits of starting business through ecommerce.

Ecommerce will allow you to reach a global market. Your customers will be from all around the world. In the nutritional supplements and wellness product industry, these types of products are needed by humans in general. Your market is not restricted to just one type of consumer or one geographical region. Starting business through ecommerce will allow you to reach vast numbers of potential buyers for your products.

It can become costly for companies to stock, supply and have employees to keep an offline store open. Additionally, the store is typically not run 24 hours a day, 7 days a week and on holidays. Being able to have your business operate all the time will maximize your profit potential.

Starting business through ecommerce allows you to operate an online store without the overhead costs of stocking, employee costs, physical facility costs, and other operational costs. You will find that operating an offline store costs a great deal more than running an ecommerce site.

Ecommerce allows you to save money on mailing and billing. Typically customers will pay for the products immediately. There is no cost for mailing out invoices or sending out notices to collect payment.

In fact, you have fewer product loss potential with ecommerce than with an offline store. There is no way for customers, thieves, or employees to shop-lift your products.

You will enjoy having more inventory control. It will be easier to track what your customers want to purchase at your ecommerce site than with a regular offline store. The majority of the time you can order your inventory from suppliers as the orders come in on your site. This means that you have fewer products in stock that did not sell well. This creates a tremendous money saver for distributors and marketers.

Did you know that many product items can be shipped for free and electronically? An offline store has to have brochures, coupons, advertising flyers, and even business cards printed. These items then have to be placed on a display for customers to pick up or mailed out to a mailing list which costs money for both printing and postage. These same types of items can be sent electronically without printing and shipping costs through an ecommerce site.

With a limited geographical region of an offline store it can be difficult to build your customer base to purchase your products and services. An ecommerce site not only allows you to connect to people on a global level but you can send out electronic re-order forms through email to clients. You can even offer refer friend incentives to increase your customer potential at little cost.

If you have a nutritional supplement that the buyer will take daily and the bottle size is 30 pills, you can send out reminders every 25 days to re-order the supplement. You can also email brochures of complimentary products to encourage further buying from regular customers.

With an offline store you would need to stop with each person that purchases an item and have them fill out a mailing list form. No-one is going to do that or the lines would be a million miles long and customers would become angry to never return again. Each time a customer purchases from your ecommerce store, you automatically have their email address and their shipping address. They didn't mind giving you the information because you need it to ship their product.
About the Author
Zach Thompson is a Residual Income
Representative. His clients range from actresses to pro athletes. You can get a free Glyconutrients consultation by visiting the site.
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