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Customer Satisfaction is Good for Business

Aug 22, 2007
Great customer service is the goal for every business large or small. Or at least it should be! Businesses depend on clients to generate sales for their products and services. When customer satisfaction is high, people are referred to a business by word-of-mouth marketing. The key to develop a growing business is to make people so satisfied with a product that they "tell and sell" others about it.

One of the keys to developing a high-level of customer satisfaction is access to customer support. In some industries (like computers and communications), customer support is available 24 hours a day - 7 days a week. This level of service is becoming the norm for many sales driven organizations. To maintain and grow a client base, constant communication between the business and the customer is maintained as much as possible.

Word of mouth marketing is the best form of advertising in existence. Customer satisfaction for every sale and real testimonials are the basic building blocks of a successful business. When someone has a good experience they tell other people about. On the other hand, when people have bad experiences they go out of their way to let everyone know. Why is that? Well the truth is people want to find faults when their expectations are not met. So in business when we meet and exceed a client's expectations they don't find faults and have good experiences. A customer feedback card is a common way to show customers that a business cares about their experience and wants to improve services.

Common feedback questions are posed to get responses that will help deliver services more effectively. One way to do this is to have customers grade service and satisfaction levels based on specific aspects of the service. Another way is to provide Yes or No questions to indicate if customers want a specific service. Feedback forms can also provide a comments section to get personal evaluations from customers. These evaluations are very useful to include in marketing campaigns as testimonials from clients.

For anyone who has ever gone on a luxury holiday, the thing they remember most about a trip is the way they were treated, in other words: the customer service. Of course, a vacation is the main reason for going away, but when asked by friends or family if they had a good time somewhere, and if they would do it again, the response is usually, Yes!, if the service is good.

Nothing gets people talking better than a smile and a great deal. Product testimonials based on great experiences are the best marketing tool in the world. Doing business is not always about money. It's about relationships, building trust and offering an exceptional product at a great price.
About the Author
James Ingram is a father of three, living in a small oceanside town on the beautiful Pacific Coast. He and his wife love to travel, which is how they got introduced to their current business. Visit Home Resort Network Where Luxury meets Affordability.
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