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Streaming Video Multimedia Product Creation Basics

Aug 23, 2007
If you are are serious about internet marketing and making money with online products, then you need to be taking advantage of some of the latest developments in internet marketing using streaming video streaming audio and video broadcasting and create products create one that uses online multimedia. Otherwise, you're going to be left behind in the "digital dust." The multimedia wave including having video on a webpage has hit the Internet in a big way, and it's here to stay.

Until very recently, e-books, PDF reports and similar items were the products of choice for digital product purchasers. But with the introduction of online audio and online video applications, both the type of digital products including streaming video and the demand for them have changed.

There are various ways you can look at this information. You can sit there and continue to do things the way you have always done them or, you can start incorporating multimedia and streaming video in your product creation mix. For example, although e-books aren't as popular as they once were, video e-books are very much in demand.

In other words, the new trend toward online multimedia using streaming video should be welcome news to online product creators. Why? Because now you not only can using (streaming audio and video broadcasting) create multiple versions of your product, you can also create multi-media products by taking existing content and reworking it and stamping your personality on things.

For example, depending on your particular marketing segment you can create different versions or levels of individual product lines. You could create an audio ebook and use streaming audio, a video ebook using streaming video, and a multimedia ebook making use of streaming audio and video broadcasting. These in turn could be available from a membership site where you can charge members a monthly recurring fee or you could put them on a CD or DVD and sell them as physical product.

If you would like to add new life to an old product or existing content, you can absolutely use online multimedia incorporating streaming video as part of your internet marketing strategies to do so. With the easy to use technologies available today you can take a free report or ebook and put it in streaming audio format. Or create screenshots of your content and turn it into streaming video format. Another suggestion is to make a video presentation showing your product or service in action, like a case study, this will make use of streaming audio and video broadcasting.

A few very basic ideas and suggestions have been presented here so far. My suggestion is that you work on your internet marketing strategy and use streaming video and take some time researching online products and services in niches and marketing segments that are of interest to you to get ideas about others are using streaming video and online multimedia. It can only be a guess what the future holds and noone can be sure of the future use of online video - and the truth is that nobody knows.

Try to take your business and thinking to the next level; use more video on a webpage and streaming audio. Most people in the know confidently predict that the use of streaming video and multimedia will only increase in the future. The companies which take hold of the new technologies such as online video as part of their internet marketing strategy and use those strategies such as streaming video to capture the attention of website visitors to communicate with them, learn about them and eventually sell more products and services.

Streaming audio and video broadcasting works particularly well in internet marketing because it does not just rely upon the website visitor to read about your product or service but it makes use of the way we as human beings communicate naturally and; the use of streaming video works and will continue to work in the near and predicted distant future.
About the Author
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S. He specialises in helping businesses use the new technologies as a part of their business strategies.
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