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The Ins And Outs Of Trade Show Exhibits

Aug 17, 2007
A trade show is an exhibition organised so that companies in a specific industry can showcase and demonstrate their new products and services. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press. There are currently over 2500 trade shows held every year in USA alone.

For people who are thinking of organizing or setting up a trade show exhibit, it is highly important that you know the factors that most affect the success of a trade show event. With a small a mount of attention, you can easily come up with a successful trade show exhibit.

1. Setting

Let's start with the place where the trade show exhibit will be held. The exhibit venue or the trade show space is highly reliant on the use of outstanding design for booths as well as other displays so that the organizers will be able to generate more traffic for the exhibit. For most trade show exhibit organizers, it is highly important that you are able to attract your desired customers in just under 10 seconds since the trade show exhibit viewers attention span can only last for so long.

2. Factors To Consider

- Location
- Theme
- Topic

3. Budget Concerns

The trade show exhibit organizers must always keep in mind that some venues for a trade show may seem just too perfect for words - and this comes at a high cost. Money definitely does not grow on trees and even big multinational companies who hire trade show organizers to create a trade show exhibit for their company simply cannot afford atrocious rates, whether it be for the trade show exhibit's location, the design, or perks for visitors.

4. Examples Of Trade Shows

- CeBIT
- ANUGA
- CEDIA Expo
- CES
- COMDEX
- E3
- Frankfurt Book Fair
- Global Gaming Expo
- HostingCon
- International Furniture Fair
- Macworld Conference & Expo
- Photokina
- Tokyo Game Show

5. Displays

You can also opt to spend some extra money on the trade show exhibit displays. This is actually a good investment for you because the better your displays, the more people will be attracted to your show. When it comes to picking out a good trade show exhibit company, one should be able to effectively give a pre-show marketing for the trade show exhibit to increase traffic. According to the Center for Exhibition Industry Research, around 76% of the people who actually go would prefer to have some background information on what the theme of the trade show exhibit is and a selection of examples for the booths.
About the Author
For more great trade show exhibit related articles and resources check out http://www.tradeshow-hq.com
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