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Is Professional Blogging A Sustainable Business Model?

Aug 27, 2007
Online business: how do we redefine professional blogging? It seems unlikely to many people that by simply writing a blog, you can have a sustainable online business. Blogging per se does not rake in the income. It comes down the line with using blogs as an internet marketing business tool.

Many home business ventures actually use blogging as a form of promoting their products and services. On the other hand, a number of those who are blogging as form of online business are not making a lot of money at all. So what seems to be the problem?

Many home business ventures that rely on professional blogging and monetizing it with blog ads end up on a plateau of a few dollars per blog. A bookseller business, for example, that uses blogging as an internet marketing business tool might end up with a blog that does not generate income and a book or an e-book with no takers. The usual advice would go is to generate more traffic to the site, but how does one do that?

In order for your home business to thrive or at least rise from mediocre income, you need to generate more traffic to your site by creating more quality content to your blog or blog site. By producing more content that your presumed readers would like, need and want, you would have a steady stream of people checking and revisiting your site.

There are blog sites that are doing fairly well, but the really successful ones have a readership of over a hundred thousand. So, for your bookseller home business blog site, imagine the difference between a hundred visitors and a hundred thousand visitors, and what the difference in traffic can do for your online business.

Then again, writing blogs that many people might like may not be as simple as it sounds. Some home business blog sites might even generate pages upon pages of blogs and still not get enough traffic. Obviously, this kind of internet marketing business tool is not working for several reasons.

These reasons may include:
1) A lack of consistent or useful information when it comes to blog posts and topics.

2) An eclectic grouping of topics may be fun to write; but for people looking into details of your bookseller home business (or whatever online business you have,) this can be quite confusing.

Also, a non-informative blog is such a waste of time for those who are seriously in need of data. Others may simply become frustrated with your blogs and cop out. If you really want to make blogging a successful internet marketing business tool, try to group your blogs together according to relevant and instructive topics. Not only does this encourage your readers to learn more about your book, e-book or bookseller home business, it also shows a great focus of ideas on your part. Attract customers to your blog, but don't overwhelm them.

Insular blogging :-
Insular blogging is basically relying on the contents of your blog and hoping for the best. You don't make reference about other bloggers, other blog sites, and / or other web sites. You don't create links to anyone else except your own site. As a rule, insular blogging isn't wrong. Many bloggers do this. Unfortunately, insular blogging does not work for any online business that aims to barter, rent or sell products and services on the web.

If you want your bookseller home business to prosper (when it comes to traffic,) you may want to link to other blogs, blog sites and / or websites that have relevant topics to your own. But be careful, not all seemingly relevant sites will help you sell your book or e-book. Choose your links wisely.

Your chosen niche is already dominated by other blog sites and web sites that are more superior to yours
Content may be important, but so is your internet marketing business niche. It is imperative to find your own niche in the web: one that is not too populated or with too many competitors. If your niche is overgrown with experts in the same field of interest or topic, it is very probable that your site's traffic will be less than desirable.

Finding a niche that is useful to your bookseller home business will take a lot of research and time. However, if you do find one, then the next few steps of promoting your site should be easy.
About the Author
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has
conducted business throughout Europe, Far East & U.S. He specializes in helping
businesses use the new technologies as a part of their business strategies.

http://www.OnlineBookSellingBusiness.com/
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