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How To Beat Marketing Competitors

Aug 27, 2007
If you have an Internet business, or plan to start an online business, then it's important to have a marketing strategy in place to help you beat your marketing competitors.

One of the first and most important aspects of marketing is finding a product that you like and enjoy using. If you are trying to market a product that you don't believe in or use, it will come across to your customer. Pretending you like the product doesn't work either.

Consumers are intelligent and have no problems spotting a phony sales pitch. So if you don't like it, don't try and sell it. But, if you do like it, talking genuinely about your product will go a long way toward making a sale.

Initially, choosing your product may be the hardest part of having a business of your own. You may find that the first product you choose isn't what you thought it would be, or isn't as good as you thought. Don't get discouraged.

Many of today's top Internet marketers started exactly where you are right now. It may take you trying a few products before finding the one that fits. Just don't give up. You will find a product that is perfect for you, and when that happens, it is just a matter of time before you are knocking your marketing competitors away.

Although you need a product you believe in, you do need to take note that the product will not sell itself, it is the marketing that sells the product. You could have the greatest product in the world, but if you can't convince other people that it is you won't be able to compete.

By putting into place successful strategies, you will bring the business to you, instead of you pursuing customers who aren't interested. Become the hunted instead of the hunter. It is important to stop thinking of sales and start thinking about marketing. Without a solid marketing plan in place you won't get the sales you want.

As a marketer it is important to track and test your ads and promotions. Tracking your ads and promotions shows you which ads are working and which ones aren't, therefore allowing you to solely focus on the ones that work. Marketing takes time, in the beginning more than you think, so don't waste your time on ads and promotions that have an unsuccessful track record. You wouldn't put a dead battery in a car hoping that one day it decides to work, so don't do that with your business. Use strategies that have proven to be successful.

One of the most important aspects of any business is good customer service. Make your customers the focal point of your business, because without them you have no business. With so much marketing competition on the Internet today, any lack in your customer service department will send your customers to your competitors. Remember, happy repeat customers mean higher profits.

Here are four proven successful strategies to good customer service.

* Answer each and every email and phone call regardless of how mundane you think the question or reason is. If your customers feel that their complaint or comment is legitimate then it is your job to listen and take what they have to say into consideration.

* Don't make promises you can't keep. This one is pretty self explanatory. There is no exception to this rule. Make a plan, keep your promises.

* Be helpful. Even if there is no immediate profit for you, there may be in the future. The future customer may just need some more information about your product in order to make a more informed decision. Helping equals sales.

* Toss in a bonus. It is a proven fact that people love to get more than they thought they would be getting. So a coupon for a small discount off their next purchase or a little additional information on the product, your customer will appreciate it, remember it and return.

Sometimes it's the smallest things that make the biggest difference.

It is also important to research your competitors and what they are providing. How can you successfully work toward beating your marketing competitors if you aren't familiar with what they are offering to their customers? Take what you see as what your competitors are doing wrong and use it to your advantage.
About the Author
From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com
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