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Why Is Internet Marketing Not Working For Your Online Business?

Aug 29, 2007
Why isn't internet marketing working for your online business, you might ask? You've read all about these schemes on the web, read tons of e-books on the subject, you've tried everything under the sun. Apparently, the internet marketing business isn't working for your home business.

One probable cause for this is that you are doing a collage of internet marketing business tips which you picked off several websites. You are now applying this to your home business. It is true that many online business ventures make mounds of profit simply by marketing a website. Nonetheless, there are also many home business ventures which fail because they do not have a reliable process of generating revenues.

Although you might think that your online business is a winner in all its facets: from creativity to market demands, you home business still isn't taking off like you would want it. One integral part of the internet marketing business is establishing credibility.

Suppose you have a bookseller home business. Despite the promotions and the testimonies, not a single visitor is grabbing any book for sale. That is because you have not established yet that you are a credible bookseller, or that you have a legitimate business, or that you will follow through with the sale once the money is in your account. Would you trust an unknown site? Would you not rather avail from a site that you personally trust?

There are basically two types of Internet buyers: the impulse buyer and the discerning buyer.

Impulse buyers are those who subscribe to every get-rich-quick scheme flooding the Internet. Impulse buyers subscribe to these miracle products and solutions that are supposed to ease every form of dilemma. The fact is, that these miracle solutions are nothing more than a load of enticing words perching precariously on a pile of empty promises. And yet, many home business and Internet Marketing business ventures use these, not to acquire a market, but rather for a quick buck.

The other type of buyer is the one who seeks professional services from a trusted business: whether it is a large-scale or a small home business. They subscribe to reputable sites only.

The truth of the matter is, building your reputation takes time. No matter how many Internet marketing business e-books you read, not one of them can offer you a speedy remedy for credibility. Building a good rep may take months, if not years and you will constantly be giving good service if and when someone decides to take a risk on your home business.

There are two great upshots of providing efficient services and keeping in touch with your limited pool of customers. One, if your customers are pleased with what you offer, and that both of you have a clear communication between sales; you might just have netted a customer that will repeatedly avail from your home business. Secondly, nothing is smack solid that a customer referring other customers to your site. Its a free but efficient form of advertising in itself.

In other words, you have to make your online business valuable, if not indispensable to your pool of clients, no matter how limited they are. Small things like free offers (either by way of information, trail product or trial services) even make your online business more attractive; especially if these freebies are of good quality, straight forward enough, and wont direct and re-direct your potential client into a labyrinth of useless web pages only to end up with nothing.

Most people who have online business think that they can try also the internet marketing business on their own. They create a web page of product(s) / service(s) to sell. They send out one message. They apply for book marking. They try niche marketing. They make several blog postings. When the home business fails to sell, they claim that the internet marketing business thing just doesn't work.

It just doesn't work like that. There are countless nameless, faceless and unheard of entrepreneurs in the World Wide Web. You have to stake your claim in the internet marketing business world by proving that you are capable, reliable and trustworthy. For starters, try creating a database of your products, services and even articles for people to check out. When you've created your database, make sure that your contact information is included with every item you showcase. From there, you steadily establish your reputation. Sounds easy enough, but it will take time.
About the Author
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has
conducted business throughout Europe, Far East & the U.S. He specializes in helping
businesses use the new technologies as a part of their business strategies.

http://www.OnlineBookSellingBusiness.com/
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