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How to Effortlessly Attract More Customers

Aug 29, 2007
If you wanted to buy the best quality coffee, would you go to Starbucks or McDonald's?

Both sell coffee, but which one should be the best?

That's right. Starbucks. Because coffee is their area of expertise. It's who they are. It's what they do. It's all they sell.

They have positioned themselves as coffee experts, so people are willing to pay Starbucks more money for coffee than they are willing to pay McDonald's.

But why should you care about the cost of a cup of coffee?

You shouldn't - unless you want to learn how to make more money with less effort.

In a world where 300,000 books are published each year and one simple keyword search gives you more than 1,000,000 sites to choose from, it's safe to say that information is not a scarce commodity.

The truth is that people are bombarded with too much information everyday, especially on the Internet.

The Internet makes providing information to your customers easy. All you have to do is put up a website. The only problem is that it is just as easy for your competitors to put up a website with the same information.

In other words, you are fighting with hundreds (or perhaps thousands) of other people for the attention of the same customers.

The real problem is that your customers only have a limited amount of attention to give to the abundance of information available to them.

So they skip from site to site as fast as possible in hopes of visiting as many sites as possible.

During this frantic search, they don't know how to decide whom to trust to provide the best and most accurate information.

So your job is to grab their attention and help them trust YOU.

The simple way to do just that is to become an expert.

People pay attention to you when you demonstrate that you have specific knowledge in a specific area.

Did you know that FedEx lost nearly 30 million dollars in its first two years of business?

People didn't pay attention to them because they tried to be great in three areas of service: overnight, 2-day and 3-day delivery.

But when they refined their focus and positioned themselves as experts in overnight delivery, they captured the attention of people who "absolutely, positively" needed a package delivered overnight.

FedEx is not the only company who has succeeded by becoming experts. What businesses capture your attention when you want:

-Office supplies?

The more specific and focused you are, the greater your chances of success in business.
About the Author
Glen Hopkins specializes in teaching struggling entrepreneurs how to turn their small Online businesses into thriving money machines all while working less and earning more. To get more information, including Free Reports, Videos and CDs, visit: http://www.GlenHopkins.name
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