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Should Your Retail Business Be A Storefront, Online Store, or Both?

Aug 30, 2007
Are you in the process of trying to start your own business or are you already a small business owner who would like to expand? If you are, how is your business currently being operated? Is your business in a storefront location, where your customers can come and visit you, or is your businesses an internet store? How your business is run may have an important impact on its success and the profits that you are able to make. That is why it is extremely important that you thoroughly research all of your small business decisions, before you start making them.

When it comes to deciding if you should start a storefront business or an online business, there are a number of important factors that need to be taken into consideration. One of those factors is your local economy. There are some areas of the United States, where unemployment rates are higher than others. These are the areas where it may be more difficult for you to start a storefront business. Of course, that does not mean that you cannot open up a store in one of these areas. Other factors that should also be examined include the location, competition and the price for commercial space. Location is the main reason for a successful retail storefront.

In addition to starting a storefront business, it is also important to examine starting an online business. What you may not necessarily know is that just about anyone can create an online store, but that does not necessarily mean that it is easy to do. To have a profitable online store, you need to have a nicely designed website, particularly one that is easy to navigate. You also have to have good products to sell. These products should be easy to ship to your customers and should be competitively priced. The difference with an online store is that you need to have a website with good optimization so you can rank high in the search engines so people visit you site.

If this is your first time starting a small business, you will want to take the time to thoroughly research and examine the two above mentioned store options. This is because it is often advised that small business owners start out small and then gradually expand their business. This often reduces the likelihood of failure from trying to expand to quickly, which is actually a common mistake that many small business owners make. Once you find that your small business is doing well, it may be a good idea to consider expanding your small business to the point where it is able to service more customers.

If your business is being operated out of a storefront location, you may want to think about supplementing that with an online store. If your business is solely online, you may want to think about opening up a physical store. Waiting until your business is proven to be profitable or at least successful is a great way to reduce or minimize your risks of failure.

The decision as to whether or not you want to have your small business be a storefront business or an online business or both is yours to make, but it is one that should be carefully decided on. How your business is operated will play an important role, and perhaps be the deciding factor, in whether or not your small business is a successful, profitable one.
About the Author
Don Fletchinger is a entrepreneur and store owner who specializes in selling products and merchandise by the case lot. His online store has closeouts, bargains, and hot deals on thousands and thousands of items.
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