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The Effective Internet Home Business Web Site Needs A Clear Vision And A Goal

Aug 31, 2007
Your internet home business must give the unique answer to the two main questions: to whom is it targeted and what is the USP, a clear promise, of the site. The website is the main medium by which the entrepreneur wants to achieve his targets using the strategy he has planned.

You can compare the website design ( or the whole content ) with the TV ad. The TV ad has about 15 seconds to make an impact, both emotional and rational. That needs a lot of thinking and selection.

Your website must do the same, so concentration into one or two major tasks, is the solution. The website visitor must understand immediately, what is the unique selling proposition.

Before you start to plan a website, it is useful to make some basic questions:

1.What is the vision and goal for the website?
2.Why do I need a website?
3.What I want, that my website does?

Can you see, how the right question setting in the planning phase clears the whole question about a website: it must be planned and a part of your internet home business master plan. That is the only task of the website.

Let`s take an example from the area of the internet home business. Most of us are selling the well-known products and affiliate programs. The situation is the same as in the brick and mortar business. All stores are selling more or less the same products.

How they make the difference? By location, shop interior, pricing, service, brand building, advertising etc. The row of possibilities is very wide. That is not the challence. The challence is to collect the working mix of parameters. To build up a competitive edge. A winning formula.

So if you want to make money with the same products and affiliate programs of your internet home business as thousands of others, how can you build a unique website?

The answer can be found out from the question of how you do it. I guess that your personality will be in the main role, but that alone is not enough. You have to decide one big thing from the long list: selection of products, personal service, customer assistance, your own special products and so on.

The uniqueness is a must, if you want to be successful. The more personal touch you have, the more results you will get. In the very competitive internet home business area, the most successful marketers write their own special reports and ebooks, which they distribute for free in most cases.

Some of them keep lectures about the ebook topic, sell videos etc. The idea behind these efforts is the same: to stand out of from the crowd and to build up a unique brand. So their answer is not to discover the products again, but to discover HOW they market the products. This HOW must be finetuned along the customer needs.

As you see, the website planning is a selection process. The more specific you can be, the better. One website must have a sharp promise to the target audience. One small website can handle only one main topic, so leave pieces to other websites too.
Know exactly, what your website is doing in the internet.
About the Author
Juhani Tontti is a full-time internet marketer. I invite you to visit my internet home business site and find a lot of information from the area of website and business planning.
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