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Sustainable Online Business Model For Professional Blogging

Aug 31, 2007
Part of launching a successful online business via various internet marketing models is establishing a sustainable business model or a framework of idea that can help your home business succeed.

This list of tips on sustainability is in no way complete or comprehensive. It is a partial overview of how one can attain a stable mold for a home business that is based primarily on professional blogging.

1. Steer clear of insular blogging : Insular blogging or blogging without promoting one's own blog site or web site is pretty rampant in the web. There are many bloggers who subscribe to this kind of practice. However, for an online business or any home business venture, this is not advisable.

First of all, creating links and back links with other bloggers, blog sites and web sites will increase the traffic to your home business site. Insular blogging will definitely not. Most online business entrepreneurs agree that more traffic means more cash flow. Think of blogging then, as one of the internet marketing business tools that you can use in order to promote, (what else?) your blog.

2. Work on and maintain more than one blog : If possible, try to work on and maintain more than one blog or blog site. In order to do so, you need to write more prolifically, without sacrificing the quality of your contents or the relevancy of your topics to your intended discourse. For example you launch a bookseller home business or online business with only one blog? this is far too simple to generate a respectable income if at all.

Suppose then, that you launch the same business, using various blog sites which are linked with your other blog sites; which in turn are also linked with other bloggers, blog sites and web sites that are relevant to your discourse.

This will generate enough traffic for you bookseller home business blog. If you are then hoping for a book or e-book sale, this strategy just might also generate you enough interest with your intended market. At the very least, having multiple blogs and blog sites will ensure that monetary revenues come from various sources.

3. Work on your site like you mean it : Nothing defeats good intentions than the loss of initiative. Like most internet marketing business strategies, in order to succeed in your home business venture, you need to work on your blogs like you really mean.

Try getting yourself motivated to a point of fanatical frenzy. You are facing thousands of competitions in the World Wide Web, and there are of course pitfalls that all online business entrepreneurs must go through.

If you give up easily after a couple of measly sales, or if you become lazy with your writing, then you cannot outperform your competitors. In other words, why become a professional blogger when you don't want to blog at a professional pace?

4. Find a niche that you can exploit : Finding your own niche in the great scheme of internet marketing business is a rather tedious task replete with in-depth research and test marketing.

Not everyone succeeds in their chosen niches. Niches are basically discourses: topics that people discuss. Almost everything has its own niche / discourse. The key is finding one that has a small population of takers among the many internet marketing business niches. A small population is a relative term that is dependent on the niche you wish to exploit. Specialization is usually the order for such discourses.

Again, we go back to your bookseller home business, as example. Booksellers / bookselling are too broad a topic now. You may want to limit yourself to something like selling e-books about making money on the web. But that too is a broad topic. So you may want to limit yourself further to selling e-books about making money via niche marketing; niche marketing via book marking; and so on and so forth.

The more you specialize in your discourse, the smaller your niche becomes. This makes it a viable and potential profitable niche. Your bookseller home business can literally make a killing with this discourse provided of course, that your blogs / blog sites / web sites are actually full of interesting data.

Of course, marking yourself off in this manner also means you actually know what you are writing about. Internet users are finicky and can often spot a fake, so do try to research your discourses first before you launch them.
About the Author
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has
conducted business throughout Europe, Far East and U.S. He specializes in helping
businesses use the new technologies as a part of their business strategies.

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