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Streaming Video On Your Website

Aug 31, 2007
Streaming video is one of the hottest things on the internet today; no matter how brilliant your website design is you need video on a webpage in today's internet marketing arena. If it is hard to reach and understand the content of your site then your site is as useful as an empty shell, the use of streaming video is one of the best ways to capture visitor's attention. Using streaming audio and video broadcasting along with the following tips will help to improve the usability of your website to ensure it serves its functions optimally.

The first method is to make sure the online video content of your website is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly along with the audio which is communicated in the streaming video. The streaming audio and video broadcasting message can use a suitable actor (or yourself) to convey your message.

The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily and relate to the content of the streaming video. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. This is one reason why having video on a webpage will take your internet marketing efforts to the next level.

Streaming video makes it easier for visitors to find content that they want on your site. If you have thousands of articles on your site having video on a webpage will help certaint visitors to find and relate to specific articles from the pile of articles and information on your site.

You have to provide a feasible means to enable visitors to navigate your site without hassle, using streaming video will set your site apart from the competition. Be it an SQL-driven database search engine or just a glossary or index of articles and information that you have, providing such a feature such as online video will have a marked positive effect on your internet marketing efforts.

Ensuring that your site loads (streaming video will have an effect on this) fast is one thing you will need to pay attention to if you do not want to lose visitors. Most internet marketing users will leave a website if it doesn't load completely within 15 seconds, so make sure the creme de la creme of your website is delivered to the visitors as soon as possible to retain their attention by using video on a webpage. This is one reason why it is important to use quality streaming video.

It is also important to test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.

When it comes to your website and the use of streaming video; extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are some important rules of thumb to observe to make sure your website with online video performs well.

Use clear and simple navigation options :-
You ought to provide a simple and very straightforward navigation menu along with your streaming video so that even a young child will know how to use it. You are advised to stay away from complicated flash based menus or multi-tiered dropdown menus when used in conjunction with streaming video. If your visitors don't know how to navigate, they will leave your site.

Provide a clear indication of where the user is :-
When visitors are deeply engrossed in browsing your site and watching and listening to your online video, you will want to make sure they know which part of the site they are in at that moment so the script needs to be written accordingly. That way, they will be able to browse relevant information or navigate to any section of the site easily as instructed by the message in the streaming video.

At all costs you should make sure that you do not confuse your visitors because confusion means that they will leave your website quickly and the use of streaming video within your internet marketing strategies will prove to increase your visitor's attention span and lead to increasing revenues in the long run.
About the Author
Stephen C Campbell (MBA, MSc, MCIM) is a business consultant who has conducted business throughout Europe, Far East & U.S. He specialises in helping businesses use the new technologies as a part of their business strategies.
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