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About Using Product Recommendations to Increase Your Bottom Line

Aug 31, 2007
In affiliate business, many marketers know one of the most important ways to increase affiliate marketing bottom line and sale is through the use of product recommendations. It has been approved by a lot of marketers, which is the most effective ways in promoting a certain product.

However, you may experienced something like this - after working so hard, finally you build up your credit among the customers and visitors, you earned their trust. Then you start to use product recommendations to promoting the business because you think they will definitely trust your recommendations.

Well, the results come out is not that good as your expected, this is because sometime your credibility will actually wear thin especially when recommendations are seemingly exaggerated and without much merit.

So if these things happen to you, don't be afraid, rather than lose any points, you can mention things that you do not like about a given product or service, sooner or later you will realize that this way can make your recommendation more realistic, as a result, it will increase your credibility, web traffic and commissions earn.

In addition, if your customers and visitors are really interested in what you are offering, they will want to learn more about the product, such as what is good and what is not good about the product, and how the product will benefit them. So you have to remember on how to make it work effectively when you are recommending a certain product.

Bear in mind of this, once customers and visitors feel and believe that you are an expert in your niche, they will more inclined to making that purchase. Psychologically, price resistance diminishes in direct proportion to trust.

On the other hand, if you are not really confidence and self-assurance in endorsing your products, they will probably feel the same way and will go in search of another product or service which is more believable.

Speaking of establish your expertise and brand yourself actually is not that difficult. You can offer unique and new solutions they would not get anywhere else. Be honest and show proof that what you are promoting is works as promised. And display prominent testimonials and endorsements from other respected people in the related fields.

At this point you should remember when you start to implementing your product recommendations - don't fool prospects, they are not stupid. So you need to avoid hype at all costs, better to sound low key and confident rather than scream and seek attention. The best way to do this is to appear cool and self-assured at the same time. In a lot of case, prospects are actually turning to experts and may already know the things that you know.

It is also important that you give out promotional freebies in your recommendation products campaign. People are already familiar with the concept of offering freebies to promoting your won products. But in affiliate products promoting, there are not many people do it. So try to offer freebies that can promote or even have some information about your products or services.

Do not just simply run the risk of promoting junk products and services, you should try and test the product and support system to make sure you have 100 percent confidence first, this way can help you ensure that people you refer to the product will not be left high and dry when a problem suddenly arouse. Just think about how long it took you to build credibility and trust among your visitors. I believe you don't want to destroy it, do you?

Now is the time to have a look at your affiliate marketing and look at the strategies you are using. You may not need to focus on your own products. Just try other people's product, write your recommendation and be among those few who have proven its worth.
About the Author
Ann Liu, internet marketer and author of Online Profiting: Easy Ways To Start and Build Your Own Online Business. To learn how YOU too can succeed in Internet and affiliate marketing, please visit http://Marketingbyann.com
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