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Google Search Engine Optimization 101

Sep 3, 2007
SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing "Britney Spears" 100 times at the end of the article. Today's search engine spiders can spot the "Black Hat" SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough Put your keyword at the beginning of you page title tag. Make sure you title tag is the first tag in the head section Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times Put your keyword in bold Put your keyword in the H1 section of your page, and H2 if you can Have a keyword weigh in your article between 3-6% (higher is "keyword spamming") SEO for domain names Going back to the Nike example from my "SEO for Google" article. Since the keyword weight is 0%, how does Nike get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to "retire with millions". The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-finable by your customers.

Google page rank is determined by a number of factors:

SEO keywords SEO content SEO domain name Originality of content Number of links from external sites SEO keywords and SEO content will be dealt with in another article, lets focus on the other 2 for now.

Original Content Having original content on your site is a no-brainer. It is the "why" that escapes many SEO web content developers. We have all seen the ads promising "150000 Adsense and SEO optimized pages". If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it - why does "Nike" come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than Nike. In fact, Nike keyword density for "Nike" is 0%!!!

Links from External Sites Google take into account the number of links you have from external sites. Each link is like a "vote" for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a "link spammer" can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot (a Google Site) and write about your web page - include properly formatted links Join blogs on respected sites and comment on articles, putting your URL in your signature Write "press releases" when you update your site and post them on the free press release sites around the web Take out classified ads in respected on-line newspapers Make small donations to charity sites that keep a "Thank You" page and include your web site with your name These are just some tips to compliment your SEO work to get a good Google ranking.
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