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Defining The Target Market For Your Home Business Start

Sep 4, 2007
And when the starting point of all business planning is your own skills and talents, most input into the target group knowhow comes from the competition and your own tests.

The idea is to follow the tricks, which have been already invented and to avoid inventing the wheel again. If your home business start follows the strategic guidelines of the bestselling websites, your solutions are mostly successful.

Why? Simply because the bestselling websites must have tried a lot of different solutions to be able to find out the working ones. Otherwise they would not be the best selling ones. So simple.

Of course you have to turn these tricks into your own style and to make them unique and different.

The better you can specify the target group, the more in detail you can plan your marketing efforts. The internet marketing efforts will be more successful, if they are planned for a specific target group.

Your home business start doesn`t need an army of buyers. Let`s make a calculation: your turnover target is $ 4.000 per month. If the average purchase is $ 30 per buyer, the conversion rate is 1 %, it means that your website needs 13.333 visitors per month or 444 per day to reach the target.

In almost all cases, the internet home businesses are very small businesses and compared to the huge potential of the Internet they are marginal businesses. There are two challences: the number of home business entrepreneurs and the ability to build a very different niche offering.

The target group specification begins from the vision, targets and business strategy, which you have created for your home business start.

It is useful to deepen your target group specification to be able to find out the exact niche to target. For instance if your internet business` target group is the newbies, try to specify their features also.

Can they HTML, do they know marketing or sales terms, what copystyle the competition is using, does the target group like superlative-laden offerings, hype style, videos etc.? This you can do by making a competition research at Google and you will get a clear picture.

Here the keywords are in the main role. Type your keywords into Google and read throuh the top 5 pages per each result page. You`ll start to get the picture.
You can start the research focusing the broad market and to look the niche markets inside it, which is not currently met.

Watch what keywords people search frequently and where the competition is lowest or where the top pages on the search engine result pages have the weakest SEO features.
About the Author
Juhani Tontti,B.Sc., Marketing. Find More Tools And Articles About The Target Market Definition For Your Home Business Start .
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