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MLM Training - How To Get A Fresh Start In Your MLM Business

Sep 7, 2007
For whatever reason you got off track with your MLM Business, but you really love your product or service and have a huge desire to achieve MLM success. How do you put the past behind you and start fresh? Achieving success on the second, third, even fourth try is always possible! Here's a highly effective MLM training tip that will help you get back on the fast track.

Frank sent in this question: Tim, how do I start over? Should I try to reactivate my old downline or just move on?

Throughout my life I have set many goals. But I've recently realized that I've been doing something that is not healthy. Here's what I've been doing:

I set a goal, and then there seems to ALWAYS be a fork in the road very near the original goal. On one side of that fork is an immediate success; on the other side of that fork is an immediate failure.

If immediately after deciding on a goal I have immediate success, then I determine BECAUSE I HAVE PROOF that I am good at it and I will continue on and do well and achieve that goal. However, if I have an immediate failure then I determine BECAUSE I HAVE PROOF that I'm not good at it and will continue on and fail at achieving that goal.

Let me give you an example: As a boy, my goal was to play baseball. The pitcher throws a baseball and whether by luck or by practice I manage to hit the ball. I now have an observable "proof" that I successfully hit the ball. I then determine that I'm good at it and will continue on with the thoughts in my head that I'm good at it - normally that leads to success.

However, on the other side of that fork, if when that baseball is thrown I miss the ball and strike out, I then determine (by observing the proof) that I'm not good at it. However, since I'm not a "quitter" I continue playing baseball but I do so with the thoughts in my head that I'm not really good at it.

So I've been using the initial success or failure to determine if I'm really going to succeed at my goal or not! But in reality, what does that have to do with it? Nothing!! Because just prior to that success/failure I determined that I wanted to play baseball - that is the only thing that matters! The unhealthy thing that I've been doing is - forwarding the observable - as if THAT is the most important thing.

Here's how my analogy of playing baseball turns into a great MLM training lesson: I feel many people in network marketing are - forwarding the observable - that they've not had immediate success - therefore they continue to fail at it.

When people start network marketing they will very often "test" if they're good or not - and then DECIDE IF THEY'RE GOOD BASED ON THE IMMEDIATE "PROOF." This in my opinion only leads to failure.

The correct approach would be that they DECIDE TO SUCCEED IN NETWORK MARKETING. PERIOD. The most healthy thing to do is to disregard the "proof" because the proof isn't the goal!! It's just evidence that you need better MLM training or more practice.

So with that thought in mind, let me answer Frank's question. Frank, the way you start over is to go back to your original goal and start THAT over - but don't carry your failure with you. Really start new. When you start new think in terms of what you need to get good at.

In baseball, there are three broad subjects one must get good at: throwing the ball, catching the ball and hitting the ball. In network marketing there are also three broad subjects one must get good at: inviting, presenting and training.

The things that you "fail" at are not failures at all - they are simply identification points of where you need to improve your MLM training. If in playing baseball I strike out, I can determine that I'm not good at baseball or I can use that as an identification point of an area I need to improve at - which is hitting the baseball.

There is a tool called Pocket Tracker that I created to determine the "identification points" in the activity of network marketing. It is a list in sequence of what I and you need to do every day. If you can't get past - let's say step 4 in the sequence - that identifies the specific area you need to improve on. Keep doing that step until you can do it well and can consistently get through the whole sequence.

So that was step one of starting over - which is really getting YOU started over. Step two is to decide whether you want to try to reactivate your old downline or not. Whether you can succeed at "resurrecting the dead" or not is dependent on everything I've written above - FOR EACH PERSON.

Everyone who is no longer active in your downline has simply determined that they're not good at it. Before you contact them, I would recommend that you make sure you've fixed whatever it was about your training that caused people to fail. You can succeed at bringing some of them back in - but you can only do so by offering something new to them. I recommend that "something new" be MLM training that really works.

Summary of how to start over:

1. Create a new goal for your network marketing business. Not just mentally or on paper - but REALLY start new. DROP THE PAST. If you really dropped the past you would not have fear of contacting prospects.

2. Identify the specific area(s) you need to get good at by following the step by step sequence as given in Pocket Tracker.

3. Once you have gotten good at each area of the business, contact those people who are no longer active and do the Inviting Formula (see steps below) with them to determine what they need/want. This will be slightly different than a prospecting call because now you need to find out what they need/want as it pertains to training.

4. Deliver to them what they need to succeed. By doing so, you will succeed.

In conclusion the most important part of your mlm training, whether you are just getting started in the business or if you are starting over, is to master the steps of the Inviting Formula as outlined below. If you've not mastered this formula then you will not be an effective coach to your downline as you will be teaching what you can not do. If you can't do inviting successfully, who will you be teaching inviting to? You can't have a downline if you can't invite well! So, please master the Inviting Formula - I promise you this is the most important MLM training you can master!

Inviting Formula:

1. Greet prospect.

2. Qualify - find out what they need/want or don't want.

3. Invite them to look at something that will help them achieve step 2.

4. Handle any questions or objections.

5. Close to action.

6. Follow up/follow through.
About the Author
Tim Sales helps network marketers gain the skills necessary to be successful in MLM. His MLM training is based on his personal success of building a downline of 56,000 people. Access Tim's free MLM training and learn the steps to achieve MLM success at http://www.brilliantexchange.com/timsales
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