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11 Powerful Methods of Sales Lead Generation

Sep 13, 2007
Are you searching for new and innovative ways of sales lead generation? Are you lacking in sources of good quality leads? Are you tired and bored using the same methods for generating sales leads?

If you answered No to these questions you're either satisfied with the income you're earning - or you're not interested in earning a 6-figure income in sales. Please stop reading this article.

If you answered Yes, then you're going to be very excited to read not only this article but the rest of the series I've written on sales lead generation.

Here are the 11 most profitable methods I've found for sales lead generation that have turned hundreds of sales people into 6-figure sales people.

Sphere of Influence

Create a list of at least 100 people you know. Send out an introductory letter telling them about your product or service. Talk with each person at least every three months. Send them information of interest at planned intervals throughout the year. Consistently ask for and receive quality referrals. Remember, if each person you know also knows 100 people, well you get the idea.

Cold calling

Using cold calling effectively for sales lead generation requires five key ingredients. Target the market you are going to call. Know your objective (get an appointment, get a name). Have a memorized script. Smile. Be prepared for rejection. Have fun!

Knocking on doors

This method is much the same as cold calling. I used this very effectively in real estate. I used to knock on doors year round. Do you think people would remember someone who knocked on their door in the middle of winter?

Farming

This is another technique that is used effectively in real estate and can be adapted to any product or service. Pick a market of 200 homes or businesses and become the only person they think of in regards to your product or service.

Seminars

Seminars are great for sales lead generation. People who attend your seminar have an interest in the information you are presenting and a need for your product or service.

Mass mailing

Also known as direct marketing. Successful used of this method requires mailing a well written sales letter to a targeted mailing list.

Newspapers

Pay attention to the local news, business and announcements sections. Look for the people who get promoted, have babies, buy and sell homes and start up new businesses. There may be leads here for your product or service.

Email publications

Getting email addresses of past and current clients, your sphere of influence and any one else you come in contact with is a great way to keep in touch.

Hairstylist

Most everyone has a barber or hairstylist they use on a regular basis. When ever I'm in the chair the conversation covers a variety of topics. Offer them a $1 for every card they pass out or motivate them even more by offering a percentage of the sale that result from their referral. I've even picked up business myself while getting my haircut. Keep your ears and eyes open at all times.

Daily Contacts

Every day when you leave the house take twenty business cards with you and make it a point to give them away. That's twenty cards times five work days. If you're really ambitious, do it on Saturday and Sunday also.

When you're looking to generate lots of quality sales leads the more lines you have in the water the more fish you're apt to catch.

These are all effective methods of sales lead generation and should be used regularly.

The title says 11 methods of sales lead generation, however, if you count there are only ten. That's because I gave the best and most effective lead generation method its own page. If you effectively work this method you will soon find you have more business than you can handle.
About the Author
Click here to learn the most underused and powerful method of lead generation. Don't forget to sign up for our free ezine The Sales Advisor and receive a copy of The 12 Mistakes Sales People Make and How to Correct Them.
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