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Tracing the Origin of Audi USA Dealerships

Oct 8, 2007
Audi USA dealerships have been around for quite some time. The brand itself, which originated in Germany, has been in the business of manufacturing automobiles since 1910. Identified through its four-ring logo, the car has steadily built a solid customer base in the U.S. since its introduction into the American market in 1970.

Audi USA dealerships provide a host of vehicle models and services to its customers. Brand new models, pre-owned vehicles and automobile maintenance services are just some of the offerings that these dealers have in store for its clients. Technicians are on hand in every dealership to cope with common engine and other system problems that Audi owners might have. Automobile parts are also sold in these dealerships, along with personal materials and automobile accessories. When it comes to promoting the brand of Audi in the U.S., the dealerships are arguably the most effective tool that the brand has.

Despite suffering a decline in sales in America during the early 1990s due mainly to bad press, the brand was able to recover through the introduction of a series of new models that redefined the image of the Audi and took away its reputation as a "grandfather car." After considering pulling out of the U.S. market, the Volkswagen subsidiary experienced increased sales beginning in 1996. The recovery prompted an increase in the number of dealerships being opened in the country and has helped improve the popularity of Audi among car buyers. Solid marketing and good feedback from customers also contributed to the improved performance of the brand.

With its name already entrenched in the minds of American consumers, Audi continued to roll out models that included regular automobiles and sports vehicles. Among the current units available and offered by most dealerships are the Q7, the TT models, R8, A5, A5 and A8. Pre-owned vehicles are also part of most dealers' offerings.

Audi promotes itself as a vehicle that follows strict and effective engineering methods. Engineering and design have always been the primary selling points of the automobile brand. The emergence of dealerships has also added to the solid reputation of the brand. With dealers, customers are able to get a more personalized service including advice on what model will suit their way of living and their financial status. Arguably, dealerships have helped a great deal in bringing the brand into the attention of consumers and were able to sway a lot of buyers to opt for an Audi automobile.

Audi USA dealerships have come a long way since the brand suffered from a reputation of being an old-fashioned vehicle. With the advent of newer and flashier models and the personalized services provided by these dealers, the Audi brand was able to cement its status in the American automobile industry as one of the more reliable brands of vehicles.
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