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List Building - Trust Marketing

Oct 9, 2007
Email marketing is ranked as the second most effective means of bringing customers to your online store. The practice of buying or renting a third party email list may result in being blacklisted by email service providers because they often view this form of distribution as spam.

Perhaps you understand that email marketing is important, but you're not sure how to build your list this article will attempt to highlight some of the ways to grow an organic (home grown) list of more accepting email recipients.

Make New Customers Feel Welcome

Inviting new customers to sign up for your newsletters or promotions is something that you should always do. Many of these customers will feel at ease in doing so if you make it clear that the emails are opt in/opt out. They need to know they can stop receiving emails whenever they want.

Send a Sample

Send a sample email newsletter to every contact generated in your online business. Assure the recipient that this is a one-time email that will not be repeated unless they opt in. This allows potential long-term recipients to see what you have to offer in either promotional sales or knowledge-based content without a sense of obligation. Many of these 'trial offer' recipients may join the list.

Site Based Freebies

Provide site visitors the opportunity to accept something free as part of their no-cost membership. This could be an ebook download on a hot topic or it could be a free product sample mailed to their home.

Make Liberal Use of Autoresponders

Take the time to prepare a series of autoresponders based on the needs of the customer; this could be a Frequently Asked Question (FAQ) guide, a newletter or an ecourse. The material should be of significant benefit to the recipient and you should always provide details on how they can sign up to receive future emails.

Always Give Them a Reason to Trust

If you make sure you put the needs of your customers first you will likely see that reflected in positive list building. Customers are constantly looking for sites that give them more than they expect. If you can provide more they may be willing to let you earn their trust. Don't be afraid to seek outside help if you need to discover ways to make sure you are remaining focused on the needs of the customer and less on high-pressure sales techniques.

List building is an important step in developing quick responses to immediate promotions. When you seek to grow your list organically you will find a more trusting and motivated group of recipients. This combination generally means more online sales.
About the Author
Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com
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