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List Building - Building Your Own List

Oct 8, 2007
If you are promoting with Internet marketing, most people say you won't have a business if you don't have a list of your own. By building a list, you have a sustainable business model not dependent on outside sources for traffic or income. Building a list is collecting email addresses of people who want to be contacted by you. The benefit of building a large list through your own lead generation is that you will have contact with hundreds or thousands of people whenever you have a personal message to get out.

If you don't collect names from people who are visiting your website you are missing out on repeat traffic. Odds are most people who visit your website only do so once. By collecting email addresses you are recycling the traffic you worked so hard to get in the first place. By building a list you will be able to afford to pay for more traffic since each visitor becomes more valuable as they become a customer. Each visitor can be contacted repeatedly with your message to buy your products or services.

The easiest way to build a list is to put newsletter sign up forms on your most visited pages. It is important to put it near the top of the page so people can see it. Giving away a free e-book is another great incentive for people to sign up to your list. Pop up forms are also a good device many Internet marketers use to collect names. The good thing about this is you don't have to change any of your pages to include a pop up form because this goes over your page.

These days with the amount of spam people receive it is best to have a double opt-in list. What double opt-in means is that people who enter their contact information into your sign-up form is that they must then also confirm they want to be a part of your list by confirming this with a reply email as well. This way if someone goes around entering someone else's email address they can easily opt out of receiving any more messages from you.

By building a quality double-opt in list you will have a more responsive list to your offers. A lot of people find that building a double-opt in list harder to build, but in the end it saves everyone a lot of hassle. You are not sending spam to people who don't want your emails, and people who are receiving your emails will be more likely to respond to them.
About the Author
Don Fletchinger specializes in teaching other people how to start earning multiple paychecks working from home. His money making website contains the best diversified business opportunities, training programs and ideas on the internet today.
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