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Branding Yourself For Online Longevity

Oct 9, 2007
Let me talk a little bit about branding yourself for online longevity. You are either going to make spurts of money, or you are going to ruin your business where you do not have longevity because of your branding. When you have a branding you develop a following of people, this is branding, you develop a following of people. They know you for one or a few specific things. Now, somebody in a situation that I have talked to about previously that hops from program to program every few months, who is a top earner or a top earner in his or her category that do this, and this has been going on for years, these types right here. And they ruin their branding, they have a following, they are doing great, but when they hop from program to program you just use the people on your list to make money, basically bringing them into another program, pay me this amount of money and just do the same thing all over again.

It is kind of like, if you want to call it a pyramid scheme, they just use people to go from program to program to develop their income for that year. And then in the future, after either a few months, a year or two, that is no longer true, because nobody will listen to them. They go from another program to another program and nobody will follow them. Word gets around online and they go to a program and start to do the marketing and nobody will listen to them. So the hundreds of thousands of dollars that they are already making is down the drain. They made that and hopefully if they are smart, the people in that category, they would have at least invested that money so that they could have a nice return on that money since they will not be able to make that much money in the future anymore.

Second, when I say we are in a unique category it is because we are online, it is a small community, we are world wide, if you ruin your name online, you ruin your business. If you are off line in a brick and mortar business, and let us just say you were in the State of Florida and you had an insurance business. You are in the insurance business and you are doing well, but you might not have been so ethical and you somehow ruined your name around the area that you lived in. It is very simple and businesses do this all the time. They will pick up and move somewhere else, another state, another county, another city to restart their business because they have ruined their branding in the area where they live.

Most of the time local businesses are just local. If they had national campaigns going, any type of insurance company, it might be a different story. They might not be able to move around per se, unless they went to another country to regain their branding. Online you cannot do that. Once you ruin your name, once you ruin your branding, it is done. Now specifically to this home based business industry, the mlm industry, if a person knows anything about affiliate marketing, they can probably do affiliate marketing because affiliate marketing does not require a big branding or much at all.

Affiliate marketing itself is just marketing some other company's product, could be a health product, a service, an ebook from another website, they fulfill the order, emarket it and your name does not really have anything to do in the order of things. You just do some marketing and they go to the website, the website closes them and you make the money. That site provides customer service and that is it. That is why I love affiliate marketing because you can make a lot of money and you do not have to provide any customer service. It is up to the company where they bought the product from and it is a really cool thing. If that person does not do that, or if they want to make some money in the adsense area or other little things like that, they can probably do that. But their name is no good in this industry anymore.
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