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Why Targeted Leads Generate Sales

Oct 9, 2007
The quality of your leads is one of the most important aspects of generating business for your network marketing or internet company. The leads you generate should be targeted, so you are attracting the right people and customers to your organization.

You wouldn't try to sell steak to a vegetarian, but in essence, that is what many network marketers and internet marketers are doing with their advertising and lead generation methods. Think of it this way, if you were the coach of a professional football team would you put an ad in every newspaper trying to attract good football players? Or would you go to people who are already professional football players or star college athletes and interview them? In order to generate a lot of revenue for your business you don't need a lot of people, you need the right people.

Most marketers put out advertisements that are aimed at attracting everybody as a lead. Here is the problem, since the ad is not really focused on anybody in particular, no one in particular pays any attention to it. Believe me I used to place the same type of ads. They don't bring you any good leads.

Then I used marketing material that was misleading, and although it generated a lot of leads, they were dead beat leads, and that marketing campaign ended up costing me more time and money than if I had done nothing at all. These ads all said things like "make money fast," "its easy," "anyone can do it," "earn a six figure income in three months" etc. Read those statements again and think of the type of person that those ads will attract.

Won't they be the type of person who believes in get rich quick schemes and expects to make a lot of money with little effort? Can you really get rich with little effort?

In my experience all of these people will quit your organization because they simply do not have the necessary mindset or attitude to become a successful entrepreneur. Long story short, I wasted a lot of my time and money on these people by trying to train them, when in the end I was left with nothing because they all eventually quit. That is when I made the discovery that I was trying to attract the wrong people, I needed to attract people who were like me.

So how do you find the right leads? In order to generate good, targeted marketing material, think of the people you want to attract to your network marketing business. What do they like? What motivates them? How will they benefit from what you have? Then make marketing material that only caters to them. This is how you will generate good leads and more business.

The next time you see a Mercedes ad, ask yourself, "Who are they are trying to attract to buy a Mercedes? Everybody? Or the people who have the lifestyle to afford one?

One question to ask yourself to help you generate leads is, "who has purchased a similar product to what I am selling before, and/or who is actively searching for a product or a service like that today?"

The quality leads that you generate predict your future success, so if you have a network marketing business try marketing to other network marketers instead of everybody under the sun. You want leads who already believe in the business model and are destined for success, the rest quit anyway.

The only leads you want to generate are people who have been in network marketing before, who are in it today, or leads who are actively buying information to learn and better themselves in the business, not people who merely seek out information, but never benefit from learning it.
About the Author
From waiting tables to millionaire at 29, Mike Dillard, is a professional marketer who has taught over 100,000 entrepreneurs from around the world how to tap into the power of his attraction marketing techniques. Sign up for his free on-line boot camp at: BuildYourOwnMLM.com
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