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Go Ahead, Have Your Home Business Opportunity! But Cover Your Assets First!

Oct 9, 2007
Between the amount of money it is costs to promote a business without any return on the investment, and not succeeding at getting a functional downline together, the results can be overwhelmingly frustrating. This unfortunately is a common tale of the vast majority of mlmers that are put in serious debt and give up on their home businesses. They simply go broke trying to self-fund their business. The little commission checks from their organization they do actually make can't keep up with their expenses.

Since I've been in business, I've learned quite a bit about how to market businesses, how to make a constant flow of money without people signing up, traffic generation and numerous effective ways to make mind blowing money. As mlmers, when we made the initial investment into our home businesses, we were given a "plan" or a map of how to succeed at it. It's a situation that comes with the game of the
company. "If you follow the plan and keep up with your upline, (or team), you will be successful. Just don't give up".

Not to mention, we then get into having to create contact lists, set up meetings on the phone. You know, the good ole three way presentation calls. The ones where you call someone from your list and your successful team member sits on the phone with you and your potential customer and basically goes in to seal the deal for you by stuffing a bunch of their own personal experiences and achievements with the business in the potential customer's ear? If you know what I'm talking about then keep reading. If you are new in the mlm business, this may be your lucky day because I'm going to drop some serious knowledge on you to save you from having a home business that you'll drop due to lack of return of your investment and hard work.

When you are out prospecting people, following the strategies of your upline, you are gathering a group of people that have no interest in your opportunity. Not only does it not make sense to spend countless hours trying to talk someone into buying into your business opportunity if they have no interest, but it also makes no sense to even approach someone if they aren't even LOOKING for an opportunity! Chances are the people that you approached in this way, you and or your team member actually convinced to jump on as your downline. Having no serious interest in the first place, combined with their lack of professional sales skills, will eventually cause them to drop off anyway! Without a stable downline, your chances of a stable income, is pretty much nonexistent.

The pros learn this very early on. They never told you this, did they? Smart business owners have realized this situation and how it totally impacts their bottom line for potential growth. Also they have realized how it also affects the high distributor drop out rate.

Today, with the way technology has advanced, the top network marketers know there is a smarter, more effective way to make business opportunities work: Put your business opportunity in the back-end! The reason back-end products are back-end products is because often times they require a bigger commitment and carry a bigger price tag than the initial sale. Not always, but definitely in mom. Trying to sell them to someone flat out can be pretty difficult even with the best marketing strategies, never mind poor ones. As back-end products, they are easier to sell.

At this point, you may be a little bit confused as to what we are dealing with here. Know that this is one of the smartest moves you can make for your business. The opportunity should ALWAYS be second, no matter how beneficial it may be.

So what is the solution? I've already stated it. You must put your home business opportunity in the back-end of your business. There are so many benefits to this. 1. You'll have a constant flow of money in the front-end, which will enable you to fund your business and your household, without going into debt. 2. When you prospect people without trying to offer your opportunity first, they will be more likely to become great customers for you. 3. Your customers will buy from you again and again. The conversions with repeat customers are much higher. (At that time, they can be presented with an opportunity that you have to offer.) 4. You'll be creating multiple streams of cash flow with an up-front product and back-end opportunity. 5. If done correctly, your income will produce lifetime of wealth.

These are just a few pointers to get you moving in the right direction. To achieve the highest level of success, you must work smarter-not harder. Effective home business building is the key.
About the Author
Patrice Walker is a professional network marketer who specializes in teaching others how to be successful with network marketing. email: patrice@thepatricecompany.com Download your copy of the brilliant eBook that inspired this article.
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