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Strategic Internet Marketing Techniques For Beginners

Oct 9, 2007
Being a beginner in the internet marketing world is likely one of the most frustrating things out there. Since the internet is still in its infancy, it just plain isn't easy to learn all of the skills necessary to achieve success. All of the false information that's out there can make it extremely difficult to learn about what does and does not work. Since this is the case, let's go over a few strategic staples that every aspiring internet marketer should know.

Creating websites is likely one of the most important tasks of any internet marketer. Even if a marketer plans on getting heavily into pay per click and affiliate marketing, there will still need to be a certain amount of website creation. Creating websites involves learning HTML, which is the programming language that websites are written in. This topic is heavily debated, but my opinion is that every internet marketer should have at least a basic understanding of HTML.

Once a person has created and built a site, there are many methods out there that can be used to promote it. Successful internet marketers usually use a combination of free and paid methods of promotion. The most common paid method of promotion is pay per click advertising. Pay per click allows you to buy hits from search engines and directories. Usually marketers will use pay per click marketing to drive traffic to goods and services that they sell.

Link building is a method that can be used to drive free traffic to a site. Getting links from other sites has become an art that has premium value online. Among other benefits, link building allows a site to get more traffic from Google and other search engines, which can give a site a long lasting, residual benefit. The most successful internet marketers are usually fantastically good at building links.

Link renting is a premium tactic that many internet marketers have been using more and more. You basically pay a monthly fee to have a link appear on websites that already rank well in search engines. This adds to your exposure, which can help you to get more links from sites in your niche, which leads to even more exposure. This creates a snow ball effect that leads to sites gaining more and more momentum.

To maximize your internet marketing success, I would take a good, hard look at each of these strategies and learn them as well as possible. Those that learn these techniques will be able to create the incomes they need with the internet, those who don't learn them absolutely won't.
About the Author
Courtney teaches strategic internet marketing and local internet marketing to anyone who can read.
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