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MySpace Music Marketing:Creating A Loyal Fan Base Using MySpace

Oct 9, 2007
Creating a loyal fan base on MySpace will help your music career in many ways. If you generate enough fan enthusiasm, record labels will check out your page to see what all the buzz is about. Another reason fans are important is that they are the ones who pay to see your shows. If you have a loyal following, more invites for gigs will start rolling in - record labels will definitely take notice then.

While you have probably done all of the usual MySpace marketing like register your profile page and uploaded music, if you are not taking advantage of other tools on the site, then you may not be creating that buzz youre looking for. Sure, some fans will find you through their friends, other musicians, or from searching for music that resembles your, but to truly create a fan base that will stick with you, you need to connect with people so they will be able to share not only your music, but part of your musical life.

There are many ways to create a loyal fan base on MySpace including:

Forums and Blogs - These are places where you can speak directly to fans. Participating in forums and writing a blog will enable fans to find your profile page much easier than doing a genre search or other keyword search. Earning the friendship of fans will make them loyal to your music.

Cross-marketing - If you have other musician friends who are using MySpace to get noticed by fans and record labels, partner up with them. You can swap profile page links, information about upcoming events, and mention them in blogs and forums.

This is a great way to increase exposure without having to do too much. If a record label visits one of the profile pages, they may want to check out other bands listed.

Fans will also want to see who their favorite musician listens to, which will generate more traffic for the both of you.

Upload Photos and Video - Fans love to see photos, video, and more from their favorite musicians because it makes them feel closer to them. Candid photos and video footage of rehearsals, behind the scenes at events, and personal photos of you writing songs or playing the guitar are what fans want to see.

Upload Covers of Other Songs - In addition to adding your own songs, why not cover a few classics? This will show your fans that you are diverse and willing to take risks. If possible, record a song that is out of your usual genre. Reach new fans this way and help record labels see just how talented you really are.

As you can see, creating a loyal fan base is not difficult. The suggestions above are very easy to incorporate into your profile page. Getting the word out there will be your toughest challenge since MySpace continues to grow each day. Word of mouth is still one of the best ways to get noticed, but uploading new material, showing fans more of your personality, and making connections with others will help you stand out from the rest and help you find even more fans.
About the Author
Clive Calvin and Comnexis has just published a brand new book by a famous music executive directly involved in over 653 Platinum Records! Everything needed to succeed is here. Learn EXACTLY the same strategies used by Todays Top Superstars at:
http://MySpaceMusicProfitMonster.com
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