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Social Networking: What It Is and How To Use It To Promote Your Business

Jinger Jarrett
Oct 9, 2007
You may have already heard of social networking. After all, social networking is part of the new revolution in Web 2.0. However, do you really know what it is? Do you know how it can help you promote your business and make more money?

Social networking can be defined as grouping individuals together into specific groups or communities, somewhat like a neighborhood. Although social networking can be done offline, as in a business setting, it is a popular way online to connect with other people, whether you're promoting a business or not. There are tons of social networking sites online, many of these grouped by interests, and these sites aren't limited to just business networking. Regardless of the reason for networking, it's a great way to develop friendships with others, regardless of geographical location.

One of the main features of a social networking site, whether you choose a free or paid site, is the profile. The profile allows you to tell others about your interests, your business or work, and the type of people you would like to meet. The information you include on these sites can be quite detailed. This makes it easier to connect with others who have the same interests you do. Again, the ability to connect with others for friendship and common interest is an important part of these websites.

Another thing to consider here is general social networking sites versus topical social networking sites. Many of the most popular sites online, like My Space, and Facebook, are pretty general sites. You can meet people from just about anywhere in the world, as well as people with just about any interest you can imagine. These sites are good for connecting with others in just about any interest you may have. The fact that they get a lot of traffic is good because it gives you an opportunity to easily promote your interests. These sites usually offer open membership.

With topic specific social networking sites, these sites may offer open or closed membership. There may also be a fee involved for being a member, and you may even need an invitation to get into these sites.

The advantage to these types of sites, especially if you own your own business, is that the market for your products and services will be more targeted than if you're marketing on general social networking sites. What's key here is that regardless of which of these types of sites you choose to market on, that you go where your market is. Don't waste your time making an appeal for your product or service in a group or forum on these sites that isn't related to your product or service.

If you find the idea of connecting with others in your type of business appeals to you, then you should definitely consider marketing your business this way. It's a very easy way to find new customers, as well as make new friends.

Just make sure you're careful online. Not everyone you meet is who he/she claims to be, and as with any other form of networking, there are scammers out there.

You can find plenty of ways to network socially by doing a simple search in the search engines. Just type in "social networking". You might also consider using the search term "social networking" plus your topic, like business, or interrnet marketing.

If you're looking for an easy way to get new business, as well as make new friends, social networking is definitely the way to do it.
About the Author
Want to learn how top marketers use social networking to expand their businesses? "Social Marketing" teaches you how to easily bring in more profits in just a few minutes a day. Meet me on MySpace.

Jinger Jarrett is the author of "Internet Marketing for Free: The GUIDE." (On Amazon).
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