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Basics Of The Follow - Up Promotions

Aug 17, 2007
1.Follow - up promotions

One thing to do is to track that you are getting enough traffic to your website, if you are satisfied with this aspect of your business you might want to think increasing your sales through the method of follow-up promotions. Utilize your present customer base.

The beauty of this tactics is that it does not necessarily bring more visitors to your site but it does bring visitors of good quality to your site that will buy more of your products and this will generate more income. If you have customers, at least 30 percent of them will buy from you repeatedly and this number will continue to grow if you use the follow-up techniques that are presented in this article. As a matter of facts the question is not selling products but ideas to customers.

Take a good look at the customer base and find out that you can have them buying many times from you than someone else if you follow-up with them. If they already like the product they purchased from you, there is a good possibility if you offer them another product or a discount on what they already purchased, they will come back to your site and buy again, and then they will spread the news of your site to their friends.

When customers like a product, they tell others. The more you follow-up and offer them products from your site the faster your profits will begin to increase and your home business will soar.

2.Reward the customers

One of the techniques used is to reward your customers for using your website and buying your products. In addition, you can reward them for referrals to others.

Special notices that say thank you for their purchase or offering a small discount if they come back or refer your business to a friend are all great ways to increase your profit margin.

3. Thank you messages

Another technique is when your customer signs up at your site, send a confirmation messages that their request was received though instead of simply saying, "we have received your request" add a little something extra and polite in there. This is a great time to offer them something extra from your site or a discount off there next purchase, be creative and you will be amazed at the responses you will receive.

The importance of this approach is to let your customers know that you are following-up with them to make sure they are happy with their purchase and that if they have any questions or concerns they can contact you. Do not overwhelm them with sales pitches let that are a secondary message. Make them feel like you really care about their satisfaction with your product.

4. Build " we are the same family " feelings

All customers want to feel that they somehow " belong to the family " i.e. places where they have been shopping. This is called " club effect ". The webmaster does wisely if heŽll keep contact with his customers regularly.

A good way is to send information of new products, which are offered first to the loyal customers with small discount.
About the Author
I am Juhani Tontti, a HomeBizMarketer, with a passion to co-operate with other internet marketers. Take a look at my site, which gives a living to me http://www.Way2Miracle.com. Download my gift to you, Dotcomology and sign up my newsletter.
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