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How To Increase Search Engine Optimisation

Oct 11, 2007
As the majority of people will find a website through sites such as Google and Yahoo, search engine optimisation (SEO) is incredibly important. There are certain tricks you can follow in order to improve your rankings and achieve maximum search engine optimisation.

The first thing you should do is research to find out what the key phrases that you should be targeting for your website are. There are several tools available that you can use to find out what phrases people are typing in to search engines when they are looking for something. As well as being important for search engine optimisation, keywords are also crucial for a website's usability. By using the same keywords in your website that web users are typing in, you are literally speaking the same language as your visitors.

Search engines love content because the more content there is on a page the easier it is for them to work out what it is about. If a web page has less than 200 words search engines struggle to work out what they are about and this will affect your search engine rankings. It is also unlikely to contain much information so visitors will need to look elsewhere and are unlikely to return to the site. As long as you have large headings and make it easy for people to find what they're looking for there is no reason why you can't put large amounts of text on your site.

The first 25 words or so on each page are particularly important for two reasons. Firstly, when it comes to search engine optimisation a search engine will quickly and easily be able to tell what the content is about and you can include important keyword phrases in this opening paragraph. Secondly, the majority of people will only scan through the first paragraph of something to find out if it's relevant to them or not.

The title you have for your page is also of great importance. Anyone who knows anything about search engine optimisation knows that search engines place a lot more emphasis on the page's title than any other attribute on the page. If the title does a good job of describing what the content of the page is about then search engines will more accurately be able to guess what it is about.

Once people have mastered the art of search engine optimisation they enjoy great success with regards to attracting people to their sites and keep them coming back. This is something that can be achieved for anyone's website providing you know what to do.
About the Author
At WRS search engine optimisation we aim to help you get the most from your website investment and turn it into a high performance revenue channel.
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