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Perfecting Your Email Marketing Campaign

Oct 12, 2007
Many companies today are starting to notice the extreme profitability of the online world. Companies are now transitioning a large part of their business from the offline world onto the online world. This is mainly due to the major profitability factor that the internet has over the brick and mortar world.

One major factor or tactic that can increase a businesss profits tremendously is known as business email marketing. Business email marketing is one of the most effective ways to promote your business to the world.

The problem is that few individuals know how to do it the right way. Discussed in this article are some key principles that you can use with your email marketing that will significantly increase your earning potential.

The first principle of business email marketing is to use a list server, or what is commonly known as an autoresponder. An autoresponder is an efficient way to collect email addresses into your database as well as follow up with them automatically. There are a few scripts online that allow you to host an autoresponder on your server or website.

An important thing to note is that a third party autoresponder company is probably the safest route to go, due to the spam issue. In order to safeguard yourself from being accused of sending spam, it is good to use a third party autoresponder service like Aweber or Getresponse for your business email marketing.

The second principle of business email marketing involves creating an email lead capture page. This email lead capture page is just a single page that has the sole purpose of collecting a visitors name and email address.

When designing this page, you want to use direct response marketing principles, so make sure you offer something of extreme value on your landing page in order to get your visitor to respond with their name and email address. In business email marketing, you can just giveaway a free report, CD, or even DVD in order to get someone to hand over their information.

The third principle of business email marketing involves establishing a good relationship with the people on your list. The better and stronger the relationship and connection between you and your subscribers, the more powerful your business email marketing will become.

All you will have to do is broadcast an email and like magic, cash will start pouring in. The neat thing is that you did not have to spend any advertising dollars to see these windfalls of profits. This is why business email marketing provides the best return on your investment, due to the zero investment in the first place.
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