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Are Affiliates in Demand?

Oct 12, 2007
Is there a demand for affiliate marketers today? Yes, there is a huge demand. One of the challenges faced in the affiliate marketing industry is that it sometimes sounds too good to be true, advertising that's guaranteed to work or it is free! Newcomers wonder if it is possible, and skeptics claim that the cost effective prices of affiliate marketing lower the bar for online advertising. But there is a good reason that affiliate marketing has experienced steady growth throughout the ups and downs of online advertising. It simply just works. And affiliate marketing has evolved to become a reliable source of sales for a wide range of marketers.

Even if you never made a signal penny online in your life you can quickly become an affiliate and start earning some type of income online. The amount of money one can earn is endless. All you have to do is put in the time and work, and you will be rewarded one way or another.

Affiliate marketing has evolved from the early years when some touted it as the future of online advertising, and others claimed it was the downfall of the medium. It is now a sophisticated channel that generates anywhere from five to 25 percent of online sales for many of the worlds biggest brands. Yes even the big boys allow people to become affiliates. Most people do not know but you could become affiliates of some big companies that are already well established.

Almost all major multi-channel marketers have an affiliate program of some kind. The important thing to remember is that affiliate programs now come in all shapes and sizes. The concept of a wide-open affiliate program with an unlimited and uncontrolled number of affiliates is a thing of the past. Nearly all marketers agree that affiliates add value to an online marketing effort, but the program must be tailored to meet the marketers objectives.

Affiliate marketing did not bring an end to other, higher priced forms of online media advertising. The success of the affiliate marketing in delivering sales cost effectively by way of a pay-for-performance model paved the way for other forms of performance-based advertising, such as CPA-based search and portal advertising, to create acceptance among direct marketers. Affiliate marketing has evolved, with affiliates and marketers becoming more sophisticated and programs more integrated with other forms of online marketing.

As the years go on and the Internet continues to grow so will affiliate marketing, and there will always be a need for something, and you can bet that someone somewhere will create a product for that need. As long as there is an Internet there will be affiliates.
About the Author
Chris Rohrer is a success mentor and coach helping teach people how to work online. With Chris's experience and expertise you can't go wrong. See how Chris can help you today by visiting EDC Gold
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