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Tips and Tricks for Keyword Research

Oct 12, 2007
Do you have a small business or a work from home business? If so, would you like to find a way to generate more business and in turn increase your overall profits? Well if you are then a great way to establish this would be to do a good amount of keyword research and to apply it to your articles and website pages.

However, there are quite a lot of people who are not even aware of the importance of good keywords and hence they miss out on potential business. If you do not want to pay a lot of money for a professional to do search engine optimization for you and to sort out the keywords, then you will have to do your own keyword research.

What is Keyword Research?

Basically keyword research is where you research everything to do with your business and then you add certain keywords that will help to promote your business website. A lot of people fail when it comes to the keywords that they use, or they may use keywords that are too competitive and without the traffic, the website will simply not be as popular as its competitors.

How to Conduct Your Research

You should really start by evaluating what your business is all about and what your business offers. For instance, what products or services do you offer to clients and customers and what do you want your website or business to be known for? What you should do is brainstorm any ideas that you have and think carefully about what you want people to type into the search engine to reach your website. You need to think that every service or product that you offer is a potential keyword. So generally just look at what you think will be a good keyword to use.

A great way to do some great research is to ask customers or clients for any feedback on their website searching habits. Find out what keywords they tend to type into search engines relating to your services or to the competition. A great way to do this is to offer people a discount or a special offer for completing a survey.

Something else that may be a great idea is to research any competition that is in the same field and try to see what keywords they have chosen. Try to research quite a few different competitors and see how well they are doing with their keywords in the search engines. By doing this, it may help to give you some inspiration and to find keywords that you may not have previously thought of.

A great way to find some great keywords is to use a keyword research tool as they help to measure how many times a certain keyword has been searched by visitors.

Something you should keep in mind is that to go for the most popular keyword is something that can be hard to pull off. It is a good idea to strike a good balance so that you are still being competitive and you can bring in a good source of visitors to your webpage.

As you can see, keyword research is important and there is more to it than just adding keywords here and there. You need to study the competitors and look at what you think will be the best keywords to draw people in. You should look at the kind of things which people type into search engines to bring up websites like the one that you have. By having the right amount of knowledge, this can help you to create a website with great search engine optimization, allowing more people to access your site.
About the Author
Kevin Sinclair is the publisher and editor of Be Successful News , a site that provides information and articles on how to succeed in your own home or small business.
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