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Custom Coasters Are A Unique Version Of Subtle Advertising

Oct 12, 2007
Americans are inundated with advertisements daily. Advertising has gone from the basic commercial and billboard to product placement on television and even the ABC network's new lineup on dry cleaning bags. The amount of ads seen daily is overwhelming to the average consumer. They are everywhere, bombarding the consumer with this product or that, and sometimes, the medium has nothing to do with the product. According to Bart Cleveland, creative director of McKee Wallwark Cleveland in Albuquerque, NM, "There is something a bit presumptuous about all of this 'ad wallpaper.' It is a shortsighted way of communicating with the consumer, because an ad is an uninvited guest."

However, he says that unconventional advertising media does have its place, as long as it complements the product or business it is promoting. There is a way to advertise your company without alienating your potential customer. He calls it "subtle advertising." One prime example of this is wholesale custom coasters. Wholesale custom coasters are perfect for a bar, restaurant or beverage company. It complements the product and will not leave your potential customer with a bad taste in his or her mouth.

Subtle advertising does not mean that the ad goes unnoticed. Wholesale custom coasters are noticed by those who use them, especially if they are brilliantly colored and designed. There are many different ways to design advertisements using custom coasters. With a wide array of colors and styles to choose from, the possibilities are innumerable. Custom coasters are often used in bars and restaurants and are a great way to advertise businesses because they are noticed and talked about.

Say you're in a bar and you order your favorite drink. When the bartender sets it down on a unique looking coaster, what are you going to be looking at, the drink, or the coaster? The great thing about custom coasters is that they are advertising that doesn't scream, "Buy, buy, buy!" at the consumer. They can enjoy the advertisement and their favorite beverage at the same time. Wholesale custom coasters could be the subtle approach to advertising that your business is missing.
About the Author
Elizabeth Chesney is a senior majoring in English at the University of Kansas. She is also a member of the marketing team at Absorbent, Ink: Custom Drink Coasters.
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