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Why Every Small Business Should Have A Blog

Oct 12, 2007
A blog is a personal online journal related to your business. It is an informal way to update customers about your business. You can use your blog to differentiate yourself and let your personality shine. This information is tracked by the search engines so you get more visibility on the web - plus it is a great tool to keep your customers up-to-date on new products, promotions or offers.

Did you know that merchants who provide updated information about their business more than double their visibility on search engines like Yahoo! and Google? Each word in a blog is tracked by the search engines so a blog gets you more attention plus they keep your customers up-to-date. Blog posts of 1-2 paragraphs give search engines enough content to help them find your page. To make sure you get the most out of your blog activity, use these 5 important blog tips:

* Be informative - you're trying to create an impression that you are knowledgeable about your business. Your reputation matters so be sure to stay current and check your facts. Initial blog posts can include items like a history of your business and how you got started. Future blog posts can highlight new products and services, special events, employees, or tips for customers.

* Use keywords wisely - one of your goals is to increase your visibility, so it is wise to use words that people will use when searching for your types of business on the web. Each blog post should have a title as a headline that will attract attention and be relevant to the post.

* Quantity matters - in order to attract the attention of search engines, you will need to develop content with substance. A simple headline or single sentence is not going to grab someone's attention or help get your post found on Google or Yahoo!

* Frequency matters too - if your blog content is updated and you add new information frequently, you can keep customers interested and search engines will index your pages at regular intervals.

* Grammar and spelling count - It only takes a few extra moments to check your posts before putting them on the web. Keep your posts looking professional and make sure there are no spelling errors or grammatical mistakes. You can create your content in Microsoft Word, check for spelling and grammar errors and then paste it into your blog.

Once you've created a blog, services like MerchantCircle (www.merchantcircle.com) help get your blog picked up by the major search engines - extending your reach by introducing you to more customers. The team at MerchantCircle has built an online advertising tool specifically for small local business to market their business online. It includes blogs (of course) as well as online ads, newsletter, and coupons all centered around your business listing webpage. For more information on MerchantCircle, visit www.merchantcircle.com
About the Author
Ryan Osilla is an online marketing expert currently using his knowledge in SEM, SEO and other online advertising knowledge at MerchantCircle (http://www.merchantcircle.com)
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