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The Car Salesman's Favorite Targets

Aug 17, 2007
I know it may seem cold blooded but car salesmen have people that they love to deal with and others that they will run from. I was in the business for over 15 years and I can tell you that for most salespeople they are on the lookout for the little old lady. Being in a military town in Pensacola, Florida I personally loved the ensigns. These were young officer candidates who at the time I was selling cars to them in the mid to late 1980's had a letter of credit for $20,000. That was gold to me.

The reason most car salesmen like dealing with women is that usually they have not taken the time to do the research that some men will do and another thing is they will just try to charm them and kill them with kindness. Older people are usually very polite and easier to deal with than someone who is younger so that is another target that they seek.

Another thing that salespeople watch out for is someone who is dressed somewhat nice. They feel that these people will usually have a decent trade in and good credit.

As I mentioned previously, my favorite prospect was the naval officer. If you are in a military area and you are in the military don't go into a dealership with your uniform on. The salespeople will be fighting over you. They know in general that people in the military are just about a "done deal" as far as being able to get financing.

Salespeople watch out for specific cars as well. If you have a car that is three or four years old they will be running out to meet you because they know in all likelihood you have enough equity built up to be able to trade. Of course with the proliferation of late model cars on the market today this may or may not be true these days.

These days another favorite target of salesmen are those who appear they may have poor credit. Someone driving an older beat up car and dressed in maybe not the latest styles. Regardless of race, the salespeople love this kind of prospect because if they truly do have bad credit they are what they consider a "get me done". This means that they don't even care what the price is they just want to be financed which means that the salesman can make a killing on them.
About the Author
Gregg Hall is a business consultant and author for many online and offline businesses and lives in Navarre Florida with his 16 year old son. Get quality car care products from http://www.5starshine.com
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