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Internet Marketing Basics For Beginners

Oct 12, 2007
Internet marketing, also referred to as online marketing or E marketing, is marketing that uses the Internet to tie together creative and technical aspects of the internet, including design using an approved website builder tool, development, advertising and sales. These methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages. Search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

Affiliate marketing is a method of promoting web businesses known as the merchants and advertisers. The affiliate or publisher is rewarded for every visitor, subscriber, customer and or sale provided through his or her efforts.

Email marketing is essentially the online equivalent of direct mail marketing and is a method of distributing information about a product or service or for soliciting feedback from customers about a product or service through Email. Email marketing has been proven to be successful if quality of leads are good but may end up costing quite a bit with a lot of time spent on email design.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message exposure and influence. Viral marketing works famously on the Internet because instant communication has become so easy and inexpensive. This style of marketing still has the strongest effect if your product can be somehow incorporated into the communication between two people.

Marketing on the web does not allow shoppers to touch, smell, taste or try-on tangible goods before making an online purchase. Internet marketing is by far the fastest growing advertising method for all companies in this day and age with cost per click advertising being one of the most common forms of search engine marketing available online. Experts agree that anyone who is interested in doing business on the Internet should take time to learn about what it is they are getting into.

Internet marketing is no longer an online marketing business opportunity for a small group of professionals. Some of the benefits associated with business online include the availability of information. Companies that use Internet marketing can also save money because of a reduced need for a sales force and can help expand from a local market to both national and international marketplaces.

Compared to traditional media, such as print, radio and TV, Internet marketing can have a relatively low cost of entry. Exposure, response and overall efficiency of Internet media is easy to track through the use of web analytics, compared to traditional offline media and can offer a greater sense of accountability for advertisers. The cost to acquire a customer is lower with internet marketing than with traditional marketing, however costs are rising as more companies take traditional budgets and push them to the limit.

Search engine optimization using a SEO website builder tool will bring you massive savings on your advertising budget in the long term. Many website builder tools are available at a very low cost. Website optimization and website promotion is the premier solution to your marketing requirements.
About the Author
John Whelan is a Freelance Writer interested in Internet Marketing and Website Development.
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