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Using a Newsletter for Your Business

Oct 12, 2007
There are many powerful and strong marketing tools that you can use for your wellness industry home business. The key to any home business is to develop a strong relationship with your clients and customers. You do not have a business if there is no one using your services or products. One very powerful marketing tool for the wellness industry is a newsletter. You can use a newsletter for your wellness industry home business to help it grow and prosper.

The first step for a newsletter is to determine your niche. What will be the primary focus or theme of your newsletter? For example, if you sell herbal supplements, your newsletter could be all about alternative herbal supplements. You want your newsletter to compliment whatever service of product that you are selling.

Next, you will need to find a good writer for your newsletter. Not everyone that has a home business knows how to writes articles. Even if you do know how to write articles, there are only so many hours in the day to get everything done for your home business. If you can find a reputable writer to provide content for your newsletter it will make your life much simpler.

Now that you have the topic for your newsletter and a writer, you will need someone that is actually going to read the newsletter. You can go to various electronic magazine sites and newsletter sites on the internet and list your newsletter. Many people go to these sites to find groups that they can subscribe to for their personal and professional reading needs.

If you can manage it, do not charge for your newsletter. There are so many in the wellness industry that are free, therefore you will significantly reduce your readership if there is a fee for you newsletter. You should eventually make enough profit from the newsletter alone to help pay for the cost of a writer and any other small expenses for operating it.

Creating a small website that is specifically for the newsletter. You do not want to put anything else on the website at all except issues of the newsletter. The issues will contain your content and the advertisements that are in the newsletter. Put the two most recent newsletters with only partial content, the rest of the newsletters you will put with the full content and list as archives. The partial current content will encourage page visitors to subscribe to find out the rest of the article.

Have a convenient place for people to sign up for the newsletter. If you have an ecommerce website, make sure that people can sign up for the newsletter from that site as well. You will want to put a link to the newsletter site so that visitors can see a sample of what will be provided. You can also list your newsletter with your local libraries, colleges, and community centers. Some small businesses will allow you to leave copies of the newsletter with them as well.

Make certain to provide a quality newsletter that is full of interesting information that readers will enjoy. In the side bars of the newsletter you can advertise your products. A natural result is that you will start picking up new customers on a monthly basis from the newsletter alone.
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