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Quality Articles With Strategic Keywords = Page Rank Happy Search Engines

Oct 12, 2007
Keywords or phrases are tools used in internet marketing to achieve better rankings in search engines. At a certain point in time, webmasters abused this system by saturating the content of their websites with keywords to be able to achieve a high ranking. However, this resulted in search engine users getting results that had no relevance whatsoever to their query. To combat this abuse, search engine webmasters developed algorithms to decipher which websites have relevant content and which websites did not. Now, the whole focus for keyword utilization has shifted to content rich articles with a keyword ratio average of about 12% of the whole article.

The whole reason for this shift in keyword utilization stems from the fact that search engine sites track and record the abuse of keywords. If you happen to have an article of 500 words containing nothing but the word "free", chances are your site will be banned from the search engine.

This shift has also created a whole new industry in writing. You will definitely be able to get a few odd jobs writing search engine optimized (SEO) articles.

The key to writing good SEO articles is to be true to the subject at hand. Make sure that your SEO article contains relevant information and a substantial proportion of keyword scattered throughout the article. Include a keyword or phrase in the title of your article. Include a minimum of 2 keywords or phrases in the beginning and ending paragraphs of your article. Finally, scatter keywords in the body of your article. If you have a 500 word article, a minimum of 1 keyword or phrase per paragraph in the text body is recommended.

Write your article for your product, not for the sake of keywords. As you go on with your article, you will be using your keywords when you describe your product and when you give out instructions on how to use the product. Write about how the product came into existence and how it has developed through the years. Cite instances where the product has been particularly useful to you or to an acquaintance.

When writing the article, do not force the keyword issue. Your articles must be forthright, literate, easy and entertaining to read. Some writers sacrifice grammar for the sake of a keyword placement. Don't do that. When searchers are directed to an article of yours and it happens to contain spelling errors, wrong grammar and a generally sloppy composition, they might decide to look for another article or website that contains more nicely written content.

If you are unable to compose your own article because of time constraints, you can use freelance websites to hire article writers who will do the job for you. Prices for an original SEO article containing 500 to 750 words max range anywhere from $1 to $15. Just be sure to communicate well with the writers so that they fully understand what you require. Ask for previous work samples so you can judge whether their skills are up to your standards. If you come across a writer offering his service rather cheaply, don't rush in and call yourself lucky. The best way to be sure that you have found a cheap but quality conscious worker is to ask him to provide one article to you. In exchange you will pay him for that one article and use it as criteria for judging his qualifications.

Try writing an article yourself before hiring it out to someone else. You, of all people, should know how the article must read.

The struggle between literate, grammatically correct article composition and keyword seeding should not exist at all. Search engines are able to figure out the relevance of the content on your website to a user's query. Therefore, an article filled with a jumble of keywords will have lesser relevance than a well-written article containing lesser keywords.

Internet marketers who need SEO articles commonly require grammatically correct and literate compositions from SEO writers like me. The more I read and write about how search engines function and how they equate relevance with a high search result ranking, the more I strive to place overall composition above keyword content.

With relevant articles on your website pertaining to your products, ideas or services, you get more chances of directing the correct kind of surfer traffic to your website. Of course, this will mean a decrease in bulky but irrelevant traffic. However, as a search engine user, I find it annoying to see search results that have no connection to what I need to find.

Admittedly, most web masters prefer bulk traffic over highly relevant web traffic. The more the merrier, so to speak. In my experience, surfing the web without any purpose becomes tedious. It gets even more tedious as your experience in web surfing grows. Nowadays, I specifically surf the web with a purpose in mind. Armed with that purpose, I single-mindedly search for what I need.

It would help me to find what I need faster if the descriptive content of your website were relevant to my search. Having a nicely composed descriptive article about the idea or object I am seeking will make your website more useful to me. Because your website has been highly informative and usable, I will return there again to see if you have something that I need.

In having relevant and highly descriptive articles, your website satisfies two totally different necessities. The more relevant necessity for you would be a high ranking search result. The lesser, and often times unnoticed necessity, is that of having satisfied your customer.

The more relevant your content is, the more chances you have of being able to direct your target market to your website. The percentage of people who buy your product will definitely increase as opposed to a decrease in just passing thru or wrong turn traffic. In counterpoint, the more relevant traffic you get, the higher your sales figures go up.

Targeting traffic that isn't really interested in your website almost serves no purpose. I definitely won't try to remember the name of a website that has nothing of what I need. Memory retention of a website by people is very much minimal unless it has served the people well. Furthermore, to be redirected to an irrelevant website by a search engine is very much an annoyance. These websites that bombard their content with nothing but keywords are now getting penalized and banned by search engines so that they can avoid sending people to the wrong place.

How would you feel if directory assistance gave you the wrong listing? Naturally, the supervisor at directory assistance will reprimand the agent who gave the wrong listing. It's the same thing with search engines and web site. Search engines are trying to provide internet surfers with good service in order to gain more traffic. The more traffic they have, the more expensive their advertising space becomes. Along comes a web master who abuses their system so that all traffic is directed to his website. How do you think a search engine operator will react to or against the evil web master?

Don't sacrifice the quality of your website content for quantity of traffic. It almost serves no purpose anyway and only gets the search engines enraged.
About the Author
Don Resh is CEO of WebForce, Inc. For more on Article Marketing see:
Keyword Bloodhound

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