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Online Marketing for Real Estate Listings

Oct 13, 2007
If you want to move real estate today it is essential that you get your listings before the biggest possible audience of prospective buyers. Leading realtors utilize the power of the internet to market their listings to the widest audiences possible and this is what you also need to do.

With online marketing you have several effective and different ways in which you can market your listings to move them from, For Sale to Sold. Most every real estate agent understands that they must have a website today and I am sure that you are aware of this as well. Your realty website is the landing zone where all your other online marketing efforts will direct traffic to and is also the first place people are most likely to look for when researching who you are, the services you offer, and for confirmation from customer testimonials of the results you have achieved.

Once traffic has been rerouted to your website from the teasers you have put out there to get them interested in a visit, you have to give them something to make it worth their while. Clean and vibrant graphic designs and a wide collection of offerings on your website such as informational and educational articles, RSS feeds, mortgage calculators, virtual tours, forums, polls, newsletters, and links to blogs, real estate listing directories, and other websites containing relevant, quality information are some of the features you should consider for your website to enhance the online marketing of your listings.

Podcasting is the hottest feature to become available recently for use on websites and is certainly an impressive method for the online marketing of your real estate listings. A podcast is a radio and video cast in one with amazing graphics capability. A podcast can be downloaded to mobile devices and viewed at anytime for nonstop marketing of your real estate listings. It raises the level of the virtual tour to new and exciting heights with equally lofty and profitable results.

Building your own blog or posting on other high profile real estate blogs is a tremendously effective method for the online marketing of your real estate listings. Blogs have a huge presence online these days and you can use this presence to your advantage. Link your website and blog for continues looping of traffic and the potential for more sales and revenue to result. Provide links back to your website when you post in other blogs and online meeting places like forums, directories, and local results pages.

There are a number of places in which you can market real estate listings online, but not all destinations offering web advertising opportunities are good choices. You need to check it out before you place your real estate listings and the reputation of your company in harms way by submitting to a poor quality site or web advertising firm.

Email marketing has become the most widely form of online marketing in the last year alone. You can market to a wider audience much more affordably through emails than you can by sending out bulk mailings. Emails are also exceptional for marketing your real estate listings to your customer base to alert them of activity with listings versus having to phone each customer separately.

Search engines big and small can help you with the online marketing of real estate listings. You have to help them to help you though, and you do this by utilizing the latest techniques in SEO. You may be aware of the importance of the search engine optimizing of your website, but know that SEO is just as important in your blogs, forums, marketing emails, directory listings, and web advertising.
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