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Using Videos to Increase Traffic

Oct 12, 2007
Imagine a world without television. Can you do it? Chances are if you were born in the last 40 years or so, you can't. Everywhere we turn we are bombarded with video images, first on television, but now on everything from desktop computers to cell phones. In fact, videos are so popular online they sometimes are passed around and create a viral marketing effect; that is what makes them interesting to marketers. This article will share a few ways you can jump on the band wagon and use these viral video techniques to bring traffic to your site.

A popular way to get into the world of viral video marketing is to build a blog and frequently add videos. Use amusing video clips, interactive Flash games and moving images since these are most likely to catch your visitor's attention and be shared with others. The Dancing Bush 2001 interactive game brought massive attention to what eventually became the largest private entertainment site on the internet. Sunsilk hair products gained attention when a YouTube (http://www.youtube.com) video "Bride Has Massive Hair Wig Out" went viral. Companies the likes of Halo, Blair Witch Project, Xbox 360, The Ring Movie, Sony, Playstation and FX Networks have all benefited from viral videos.

On effective way to make sure your video draws attention to your web site or brand is to include the site name (and URL) within a video as part of the entertainment. The more integrated the inclusion, the less your video is going to look like an advertising ploy. Of course, you might want to refer to your site or brand more than once, but don't go overboard. On the other hand some successful viral campaigns, like Burger King's "Subservient Chicken" didn't mention a web site or brand anywhere; but people knew where the video came from and it attracted massive attention on the web.

Another way to make sure your viral video drives traffic to your site is to include a link close to the video on YouTube and Google Video. This will allow viewers to easily identify the source of the video and find their way to your site.

So once you have all this traffic on your site, what are you going to do with them? Well first off, be sure to encourage visitors to pass your video to friends. Then if at all possible add some means for the video to be emailed or added to a social bookmarking site. If you have built your site on a blog like WordPress, there are plugins to add that functionality to your site for you.

So get out there and start spreading a virus, a video virus that is.
About the Author
Steve Renner is a well known author and Internet Marketing Expert. Get your FREE Million Dollar Secrets Report at: http://www.steverenner.com
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