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Marketing Your Online Home Business

Oct 13, 2007
Owners of home based businesses that are trying to make a living working from home, know the difficulties encountered through internet marketing and trying to get your website noticed in order to increase traffic and ultimately revenues. Some people just blindly pay a lot of money for advertising and those who do not have an advertising budget, often times don't advertise at all and this is bad for your business.

There are many ways to advertise your business and services inexpensively, so spending a lot of money could be wasteful. If you have little money to spend, you are asking your business to fail by not advertising. There are many areas for no cost advertising.

There are several options online and offline that will help you spread the word about your business and your product and you will increase traffic and revenues because of it.

Check out offline locations for advertising, like local newspapers, your automobile, college campuses, bulletin boards at supermarkets, laundromats and the like. Buy and pass out business cards. Also, make sure your website address is on every printed material you use in regard to your home business whether it is stationary or free gifts. Having your website address out there will help people remember your address and be more likely to check out what you have to offer. This is free advertisement and something you should cash in on immediately.

Also, while you are making your website well known, make sure your web page is professional and accommodating to consumers. Make sure that the checkout process is easy and convenient as well as secure. Using payment systems like Paypal might be a good idea for you, because it allows a variety of payment alternatives in many different currencies.

Advertising online does not have to be expensive. You can exchange links with other relevant web pages, submit newsletters and articles to online ezines and directories with a resource box with a URL directing readers to your website. You can do banners and other paid advertising. If you don't have financial resources try all of the free options before you start paying money you don't have. As your home business grow, your advertising budget will grow as well.

As long as you keep looking for and finding inexpensive and/or free advertising, your online business will grow, your revenues will grow and you will not be spending much at all on advertising. Remember, the more people that are aware of your web page, increases traffic, referrals and ultimately purchases. Make sure your URL is visible to as many people as possible in as many places as possible.
About the Author
Paul Jesse is a lifetime student of internet marketing. He created SheaMarketing.com for those interested in working from home. He invites you to visit his website and check out some of the free work from home opportunities. http://www.sheamarketing.com
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